20 Email Marketing Secrets That Drive Results
Email marketing is one of the most effective ways to connect with your target audience and generate leads for your Avon business.
If you have the right strategy in place, you can easily form meaningful relations with prospects, nurture leads, and turn subscribers into long-term customers.
Growing your Avon business is pretty simple.
There are only 4 main steps:
- Prospecting for new customers & recruits.
- Getting a brochure (either paper or digital) to every customer every campaign.
- Following up with every customer you gave a brochure to every campaign before you place your order.
- Take the order, submit it to Avon and deliver to your customer, or send them to your Avon Online Store to place their order
And then Rinse and Repeat.
It’s really that simple. You just do these 4 steps over and over again, and you will have a strong Avon business.
We have our Daily 8 System to help you work on the activities that will help you grow your business.
The Daily 8 system is a proven formula
When followed consistently, the Daily 8 Plan will help you maintain the consistency required to build a thriving team and an exponentially expanding residual income.
Instead of working 8 hours a day, 40 hours a week, your goal is to capture 8 POINTS a day, 5 days a week for a total of 40 POINTS per week.
Follow this plan consistently for 90-days and teach your team to do the same. At the end of 90 days, REPEAT and then REPEAT again. This is your Daily Method of operation.
The real secret to your Avon Business success is that there is NO SECRET!
It simply takes a simple plan and the dedication and commitment to WORK THE PLAN consistently! That’s it!
Want to be part of our Daily 8 Challenge?
And be sure to join our Online Beauty Biz Facebook Group for all the fun!
Learn more about Automating Your Follow-Ups To help you with the Daily 8 Challenge.
Everyone is welcome! Whether you’re on our Avon team or not, we welcome you & invite you to join in. 🙂
Today We’ll Talk About How Email Marketing Can Help Your Avon Business
Let’s look at some ways to create effective email marketing campaigns, keep your readers engaged, and increase your conversion rates.
The first thing you want to do is build your email marketing mailing list.
Do not purchase any kind of list. Sending emails to people who didn’t provide you with their information or willingly join your mailing list is spam.
So, growing your email list is something that needs to be done organically.
It takes time to build your list, but it’s well worth it.
Avon provides your Contact Manager, and of course, you should utilize that.
When you add people (with their permission, of course) to your Avon Contact Manager, Avon will begin to send out emails on your behalf to promote your business.
But you also want to build your own email list – one that you own and control for yourself.
When you get someone’s email address, add it to BOTH your Avon Address Book, and your Own Email list.
Your own personal email list will allow your customers and prospective customers to get to know you better and start to feel loyalty towards you because you have let them into a little part of your world.
The first thing you need is a good Email List Host.
There are many options to get an email list. The one I use, and love is AWeber.
You can get started with AWeber for free – you won’t have to pay a dime for your first 500 subscribers.
It’s easy to use and easy to send emails out. This is the service I love and am using right now.
The best thing about AWeber is that they are a professional email company – one that makes it their business to make sure your emails get delivered!
Building Your Email Marketing List
There are lots of ways to build your email list.
You can start off by using your Avon-provided Promotion Tool.
Pick a promotion, for a free product, for example.
Post on social media something to the effect of:
All of this is yours FREE with a $60 order in my online store. But FIRST I need your email address so I can send you the secret coupon code! Offer ends soon, so don’t wait! Msg me with your email address!
Psssst! See these products below? Like what you see? I figured! Let me know right away if you want to get them FREE! Msg me for details!
When you get their email address, add them to your Avon Customer Address Book and the Promotion, AND also add them to your personal email list.
You can also ask your existing social media followers to sign up for your newsletter.
Ask every customer you get to also subscribe.
Mention what they will benefit from your emails to convince them to join. What sort of value will you bring to their lives?
And then make sure your emails add some sort of value to their lives and make their lives easier.
If you have a blog, be sure to add a pop-up form on your website, asking visitors to subscribe.
List at least 3 things they’ll benefit from doing so.
Make it easy for them to take the desired action. Don’t ask for too much information – First name, last name and email address are plenty.
Send Welcome Emails to Your Email Marketing List
Send welcome emails to connect with your new subscribers and reassure them that they have successfully signed up for your emails.
Use your welcome emails to grab the recipient’s attention and inspire action.
Offer something valuable on your first email to keep them looking forward to the rest of your content.
Use giveaways or share helpful resources to get them to click on your links, take the desired action, and open upcoming emails.
The best thing about welcome emails is that when someone provides a wrong email address, your service provider gets notified and removes it from your list of subscribers.
Welcome emails generate more click-throughs, so incorporate them into your strategy and use them to get your reader’s attention.
What I Do With My Welcome Email
My welcome email starts with the subject line – Thanks for your Interest in Avon! Coupon Code for you 🙂
Then in the body of the email, I welcome them and thank them for being here.
I say I just submitted a coupon code for you. Watch for an email from Avon that will come within 24 hours with that code.
And I tell them how much I appreciate them.
Personalize Your Email Messages
Personalize your emails to grab the recipient’s attention and generate more revenue.
Personalized emails make it easy for users to relate with you, engage with your content, connect with your brand, and continue reading your emails. So, take advantage of that.
Aweber makes it easy to enter a code so that every person will be addressed by their name.
Address each subscriber by name to get them to open your emails and make them realize the content is tailored to their needs.
Personalize your subject line, email content, and offer to get more clicks and conversions.
Know what your subscribers want and what they are looking for so you can send relevant information.
Write Noticeable Subject Lines in Your Email Marketing
Your subject line is what is going to get them to open your emails. So, make them count.
Create noticeable subject lines that raise curiosity, attract attention, and convince subscribers to click on your emails.
Keep them short and straight to the point.
Highlight the value that the recipient will get from reading your email.
Make sure your subject line clarifies what sort of content the reader will access after opening your email.
Appeal to emotions to improve click-through rates.
Write subject lines that raise curiosity, create a sense of urgency, or make readers feel they will learn something from your email.
Add Value to Your Email Marketing
90 percent of emails that generate more clicks and conversions offer some sort of value to readers’ lives.
So, make sure every email you send adds value to your audience’s lives.
Don’t focus too much on sending promotional content because you will lose your subscribers. Let Avon doo that part.
Share free, high-quality content to get more clicks and keep your readers looking forward to your emails.
You can help them figure out the right products to use for their skin type, share makeup tips, share links to helpful resources, and so on.
Find out what sort of information your audience wishes they had easy access to and provide the content for free.
Identify their needs and cater to them. Learn about their recent challenges and help them mitigate them.
The goal is to publish and send content that users are interested in. The kind that offers value and inspires them to open your emails.
Write Short Emails
Most people prefer and engage best with short emails.
So, don’t write lengthy emails because chances are, users won’t read them.
If you have to write text-heavy emails, incorporate images, and make sure you structure your content right.
Short emails grab the reader’s attention and ensure your subscribers take the desired action.
Keep your emails short, clear, and straight to the point.
Make it easy for readers to understand what the email is about and know the next step to take.
Don’t bombard the reader with too much information because it will be difficult to digest it or take the desired action.
Determine what you want to achieve from each email before writing and sending it.
Answer key questions; “Why am I writing this email?”, “What do I want to accomplish from it?”, “What action do I want the user to take?”, And “How does it benefit the reader?”
Structure Your Email Marketing Content Right
The way you structure your content is important because it makes your emails readable and guides the reader through.
So, use the right structure to capture attention, retain it, get more clicks, and increase your conversion rates.
Start with an attention-grabbing headline and then focus on the rest of your content.
Keep the important information at the top to ensure your audience sees it first.
Doing this makes it easy for you to grab attention, help readers see what they will benefit from your content, get users to read your entire email, and increases conversions.
If you have to write long emails, structure them right.
Write short, clear paragraphs, and use bulleted lists or numbering to keep your content readable.
Incorporate images to retain your audience’s attention and keep your content engaging. You can add 1 or 2 images. Depending on how long your email is.
Keep Your Email Copy Scannable
Some people read emails word by word while others prefer speed-reading.
So, keep your emails scannable and make it easy for readers to jump to the information they need.
Use subheadings to make it easy for readers to access the information they need.
Use a different font size for your subtopics to show the user that you are sharing a new thought.
Keep your subheadings font sizes smaller than the main headline but bigger than the rest of the text.
For example, if your headline font size is 24 and your text 14, your subheadings can be 20.
Make sure you cover all the important information that you want to share in your email.
Use bolded text or italics to emphasize certain points and draw the reader’s attention to important information.
Be sure to incorporate plenty of white space.
Write Interactive Emails
Interactive emails are key to increasing engagement and getting more clicks.
Use them to keep your readers engaged and inspire action.
Make it easy for your subscribers to go through your content and take the next step you desire them to.
Add links to external pages, your Avon Online store, the specific link to a new product or offer, and other pages you want them to visit.
If you recently published an article on your blog that is going to benefit your email subscribers, tell them about it and share the link.
If you have a YouTube channel and recently shared content that’s going to benefit your readers, share your video URL or embed the video in your email.
Share links to your social media accounts and ask your subscribers to connect with you.
Convince them to follow your pages. Tell them what they’ll benefit from it.
Add calls to action to get users to click on specific links and take the desired action.
Make sure every email has at least one call to action.
Write Persuasive Preview Text
Preview text is the first line of your email that users see in their inboxes.
It determines whether or not people click on your emails.
So, write persuasive preview text to raise interest and get subscribers to open your emails.
Keep your text short and easy for people to understand what the content is about.
Add key terms and offers relevant to your audience to grab attention and get more clicks.
The goal is to capture your audience’s attention with a few simple words and get them to open your emails.
Optimize Your CTAs (Calls to Action)
Optimize your calls to action to attract attention, inspire action, and get more conversions.
Know when and where to add your CTAs to increase your chances of getting more clicks.
For example, if you want to draw the user’s attention to your new offer, state what the product is, mention how they’ll benefit from it first, and then add the CTA at the end.
It can be as simple as saying – Click here to see it! (with a link, of course).
If you want to share an interesting article you recently read or links to helpful resources on specific websites, talk about what the subscriber will benefit from visiting those pages, and then add your call to action.
Tell your subscribers how you benefited from those articles and how you think they are going to help them reach certain goals or solve specific problems.
Make sure your CTA is clear.
Use simple and persuasive language to get more clicks.
Proofread Every Email Marketing Copy
Go through your email copy several times to identify and correct grammar, spellings, and other mistakes.
Doing this ensures you write professional and engaging emails that are easy to read.
Mistakes are common when writing.
That is why you need to ask someone to proofread your work.
Ask your spouse or someone you trust to go through each email you write and highlight errors. Especially if you are writing long emails.
Another option is to use grammar and spelling checker tools like Grammarly, ProWritingAid, Hemingway Editor, Microsoft Word, and Google Docs.
Conduct A/B Testing in Your Email Marketing
A/B test your email content to find out what works and doesn’t.
If you are not getting the attention you need and failing to get more conversions, run an A/B test.
Test your subject lines, images, CTAs, the length of your emails, and so on.
Decide what sort of information you want to share with your audience and write it in two different ways to see which one gets more engagement.
Use different headlines and different CTA colors.
Add an image on one copy and only use text on another.
Write a short message on one copy and a long one on another.
Split your audience to easily measure performance.
For example, if you have 500 email subscribers, divide them into two.
Send one version of your email to 250 subscribers and the other to the remaining half.
Find out the one that gets more interaction and conversions and use the same method on your upcoming emails.
Create a Predictable Email Marketing Frequency
Decide how often you are going to email your subscribers and stick to the schedule you create.
Make sure your audience knows how often they’ll receive your emails and at what time.
Doing this boosts interaction and makes it easy for your subscribers to constantly engage with your content because they know when you are going to send the next email.
Let your subscribers decide how often they want to hear from you because different people have different schedules.
Some may want to receive your emails daily while others prefer weekly content.
So, create different options when signing users up and let them choose how often they want you to email them.
It could be daily, weekly, or monthly, depending on what users want as well as what you want to achieve.
Segment Your Audience
Remember that your subscribers have different needs, interests, and buying habits.
So, make sure to send relevant content and cater to various needs.
Split your subscribers into smaller groups and send content that appeals to their needs and gets them to take the desired action.
Come up with an effective strategy that helps you connect with your subscribers and get them to engage with your content.
Divide your list into groups and meet different individuals at their point of need.
One group can be a list of people who always open your emails and take the desired action.
Another one can be of people who always open your links but never click on your CTAs.
And the last one can comprise subscribers who barely open your emails.
Create content that’s relevant to those audiences to increase your chances of success.
For example, find out why certain individuals open your emails but never use your CTAs, improve your email copy, and get them to click on your links.
Use two different lists – one for customers and one for recruiting.
Some customers might be on both, but this way you can gear your messages towards your intended audience.
Sign All Your Emails
Most people overlook their email signatures, but they are as important as the content itself.
So, sign all your emails including automated ones to personalize them and easily connect with your subscribers.
Add a salutation and the sender’s name at the end of each email.
For example, you can say “Thank you for reading my email. Looking forward to sharing the next issue. Have a brilliant day” and then add your name.
Don’t Use a No-Reply @ Address
The purpose of writing emails to prospects is to connect with them and turn them into customers.
The only way to achieve that is by making it easy for them to reach out to you and share their thoughts whenever they want to.
So, don’t use a no-reply email address.
Only use an email address that you check and that they can respond to.
Doing this makes it easy for your subscribers to share their feedback, ask any questions they may have, and shows that you value their opinion.
Clean Your Email Marketing List
One thing that makes it difficult to see a return on investment from your marketing efforts is keeping subscribers who don’t read your emails.
You may have 6000 email subscribers and only 1000 who open your emails, engage with your content, and buy your product.
While it is important to grow your mailing list, you need to focus on strengthening worthwhile relations and turning subscribers into customers.
The best way to do that is to concentrate more on active users.
So, identify people who haven’t opened your emails in 8 or so months and remove them from your list.
I know this thought is scary, and it may seem like a bad idea, but it will help you in the long run.
You will easily manage the new list, track performance more effectively, and improve your conversion rates.
Automate Your Email Marketing Campaigns
Automate some of your emails to save time and ensure you always send the right message to the right people.
Some of the emails to automate are your confirmation emails, welcome emails, thank you emails, and event-based emails.
For example, if you have an interesting event you are promoting (Such as an Avon Live) or an upcoming product launch, easily contact your subscribers, raise anticipation, schedule out several emails to share relevant information, and keep them updated and looking forward to the launch date.
Use The Best Email Marketing Tools
Last but certainly not least, use the best email marketing tools to save time, create automated emails, write professional emails, segment your lists, and gain access to countless features that will raise your conversion rates.
In my opinion, the best tool is AWeber.
Overall, AWeber is a fantastic tool for email marketing if you’re looking for a dynamic way to connect with your audience through personalized, engaging emails.
The sign-up forms are fantastic, and the segmentation is extremely detailed, so you can get really personal with your audience.
You’ll also have access to a lot of fantastic email templates, and free stock images from Canva to make your messages stand out.
And your AWeber account comes with an awesome Landing Page Builder, which will help you create and host mini-websites geared to collect contact information.
AWeber is reasonably priced, with a free plan available, and it’s extremely easy to use.
They focus on making sure your emails get delivered into someone’s inbox instead of spam.
You’ll also get plenty of support from the service team, who have won awards in the past.
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Let’s have some conversation!
By Lynn Huber
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