3 Tips for Better Facebook Live Videos
Live Videos are everywhere… Facebook, YouTube, Periscope (are they even still around?), and more.
Live video is clearly the hottest thing since Facebook, and Avon Representatives everywhere are taking advantage by hosting their own live events.
Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from being there.
But some of them feel like they’re an afterthought, put together at the last minute, and don’t really bring out the best in the host.
If you’re thinking of hosting a live video event, you don’t want to fall into that latter group!
Here are some tips to help your live videos really shine.
Promote, Promote, Promote
On many platforms, a live video event is just a few clicks away. You can literally plan and host a video in just a few minutes, and an impromptu event can be fun.
But with a little planning, you’ll have a much better turnout. And that planning must include promotion.
Let your private groups know about upcoming events. Email your list. Post a blog. Even consider running paid ads for your upcoming video event if there’s the potential to grow your list or increase your sales.
In short, don’t just throw a party without extending invitations to your friends!
Interact with Your Audience
One of the biggest draws of a live video event is the opportunity to interact with the host. Your viewers want to get to know you better. They want to chat with the other participants. They may have questions to ask.
Don’t make the mistake of ignoring them. To do so is to say, “You’re not important to me.”
Instead, take the time to chat up the audience, acknowledge their presence, and answer their questions.
Be you. People are watching you because they want to learn more about you and what you have to offer. Be warm and interactive, and let your true personality shine through.
Even if it takes you out of the flow and you lose your place momentarily, it’s worth it to make viewers feel respected and as if they’re a part of the event rather than just a passive viewer.
Remember to check the comments later, too. Most of the people who watch your video will do so after the event is over. If your video is available for viewing after the live event is over, be sure to encourage the conversation in the comments.
Repeat What Works
You have a lot of options when it comes to live video. Facebook is probably the most popular right now, but there’s also YouTube, Periscope, and others.
These all have their place, and I encourage you to try them all. But in the end, you’ll want to concentrate on what’s working best for you.
If your audience loves Facebook but can’t figure out Periscope, it makes no sense to broadcast there. The same goes for length, topic choices, and day and time of broadcast. You’ll want to test all the variables, track your results, and do more of what’s working.
Here’s what you absolutely don’t need to worry about when it comes to live video:
No one expects you to look like a cover model or to speak like a news anchor.
In fact, if you do look that perfect, it might actually negatively impact your results, simply because your audience loves to feel connected to you.
They know they aren’t perfect, and if you can show off your imperfections and just be you, it will help create a stronger connection.
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By Lynn Huber
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