Automate Your Follow-ups To Give Yourself More Time To Build Your Business
Back in the days when Richard and I were building our Avon business in California, we were still both working full-time (60-70 hours a week) jobs.
We worked our business when we could fit it into our schedule, which many times was on Sunday afternoons or late in the evening.
We quickly learned that if we wanted to grow our business, we needed to find systems and tools that would take the leg work out of many of the tasks we needed to perform so that we could focus on growing our business.
We would grow our business to a certain point, but then couldn’t grow any longer because we just didn’t have more time.
Along the way we found and implemented tools to free up some of our time.
We switched our brochure delivery over to bulk mail. Back then, we did the bulk mail ourselves. We would spend about 2-3 hours each campaign getting it ready and delivered to the post office. But it freed Richard up from the entire day he was spending getting brochures out to everyone.
We used a service called Voice Shot, where I pre-recorded a voice mail message reminder about our orders going in, and then the service blasted it out to our customer base.
At the time, so many Avon Representatives told me I was making a big mistake. People didn’t like phone solicitors, and they would be upset about a recording – I needed to provide the personal touch.
I quickly learned that was not true though. My customers liked receiving the pre-recorded reminder messages. It reminded them, they didn’t actually have to talk to me (they were busy too), and there was no pressure. This service really increased my business.
And there were many other tools we used as well.
So now, fast-forward six years. We backed off our business during that time and are now back to work building our Avon business in Utah.
I’m looking at the tools we used, and the world has changed. Some of those tools won’t work as well as they did six years ago.
We still bulk mail brochures to every customer, but now we use Campaign Mailer. It’s very inexpensive and frees up so much of my time.
But how was I going to automate my follow-up reminders each campaign?
Making follow-up phone calls is probably one of the most important things you can do to increase your sales. People are busy. They want to purchase Avon products from you – they look at the brochure and even mark the pages… but then they forget to call you. If you call them, you’ll most likely get an order. If you don’t, eventually that brochure will go in the trash.
Most everyone has a cell phone now, and there are many, many people who don’t even listen to voice mail. The voice shot reminder calls I did before probably wouldn’t work as well now.
So I did some research, and I found a service called DialMyCalls.
This is exactly what I needed. Once I found the service, I went through my customer list and figured out who had cell phones and who had landlines.
With DialMyCalls, I can still pre-record a reminder message to be sent out to all my landline customers. They will hear my message when they answer the phone, or it will be on their voice mail when they get home.
I keep it very short and sweet – under 30 seconds. This is what I say:
Hi, this is Lynn, your Avon Lady.
This is just a friendly reminder that my Avon order will be going in this Wednesday.
If you’ve already placed an order Thank you very much. If there’s anything I can order for you, please let me know by Tuesday evening, and if you don’t need anything now, no problem, just have a great week.
My number is 801-449-1882, and if you’d rather not receive these messages, please let me know.
Thanks for your support & Have a great day!
I worked the numbers – and in my opinion, as long as you keep your voice messages under 30 seconds, it’s actually cheaper to pay for the points on the Pay As You Go packages instead of buying the Monthly Plans. As you grow, that may not still be true. But you can reevaluate it at that time.
For texting, I use a company called Project Broadcast. Those who have cell phones get a text from me with my reminder.
Project Broadcast offers so many additional benefits to anything I’ve used before at a much lower price. Here’s an article I wrote about how I use Project Broadcast.
This is my text message:
This is Lynn w/Avon. Quick reminder C-XX my order goes in on Wednesday. If I can order anything for you, please let me know by tomorrow. Have a great day 🙂
Here is an article I wrote about how I use TextMagic. I used to use this service, but I find I get better delivery rates with Project Broadcast.
Important Tip: DialMyCalls also has texting service, but I find I get better delivery rates with Project Broadcast here as well.
What a time saver! Now every single customer gets a reminder, either by voice message or by text, every campaign. And once those reminders go out, my customer orders start coming in!
That frees me up to go and build my business!
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By Lynn Huber
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