Be Heard, Expand Your Reach On Social Media
Social Media is all about communication, and communication is not just about relaying information to the receiver.
The reason we take our time and speak or write down a word is that we expect it to have an impact either on us or the other party through feedback or other responses.
Without feedback or seeing change, we can never be sure if our communication was effective and we were heard.
This is why we need to pay special attention when we’re trying to expand our reach on social media.
Growing your Avon business is pretty simple.
There are only 4 main steps:
- Prospecting for new customers & recruits.
- Getting a brochure (either paper or digital) to every customer every campaign.
- Following-up with every customer you gave a brochure to every campaign before you place your order.
- Take the order, submit it to Avon and deliver to your customer, or send them to your Avon Online Store to place their order
And then Rinse and Repeat.
It’s really that simple. You just do these 4 steps over and over again, and you will have a strong Avon business.
We have our Daily 8 System to help you work on the activities that will help you grow your business.
The Daily 8 system is a proven formula
When followed consistently, the Daily 8 Plan will help you maintain the consistency required to build a thriving team and an exponentially expanding residual income.
Instead of working 8 hours a day, 40 hours a week your goal is to capture 8 POINTS a day, 5 days a week for a total of 40 POINTS per week.
Print this sheet and use it to track your weekly points.
Follow this plan consistently for 90-days and teach your team to do the same. At the end of 90 days, REPEAT and then REPEAT again. This is your Daily Method of operation.
The real secret to your Avon Business success is that there is NO SECRET!
It simply takes a simple plan and the dedication and commitment to WORK THE PLAN consistently! That’s it!
Click Here to Download the Daily 8 Plan!
Want to be part of our Daily 8 Challenge?
Click here to log your Weekly Numbers.
And be sure to join our Online Beauty Biz Facebook Group for all the fun!
Everyone is welcome! Whether you’re on our Avon team or not, we welcome you & invite you to join in. 🙂
Today We’ll Talk About Being Heard on Social Media
Communication is effective when we listen attentively to others and in turn, they listen to us.
Most importantly, it should bring relevant results to show that we were heard clearly.
But what if you find yourself among ‘loud’ people and you find that your voice drowns in theirs?
When not heard, we tend to pull back and keep to ourselves or try other ways to draw attention to ourselves.
When we feel ignored, hurt and damaged relationships follow.
But when we feel like we’re being heard, it makes us feel validated and valued.
It is also possible to be heard but not realize it because we didn’t get the feedback or response that matched our expectations.
The person on the other end could be trying to communicate too and is yearning to be heard.
So it’s really important for us to stand on neutral ground as we communicate so that we are in a position that allows us not to think only of ourselves and our interests but also the possibility of getting the unexpected, and new insights.
This enriches the communication process while it helps us grow.
This is especially important on social media.
How can we be heard and expand our reach using social media?
1 – Define your target audience –
The most important thing is to understand who is likely to find your information useful and make your presence felt as you work on getting followers or building relationships.
Understanding your target audience and their needs will also help you know the appropriate social media platform to use to reach them and the appropriate time to try and reach out to them.
Use different ways of packaging your message to cater to the needs of various characters within your audience by using both text and multimedia such as images and videos.
2 – Build your social media account –
The social media world is actually a really big place.
You need to make yourself known.
Engage with people, follow them back, and be visible.
The more your followers see your content and your other activities, the more they start looking forward to seeing more of you on their timeline.
Post as frequently as possible and ensure that your content is good enough to make a lasting impression.
This can be confirmed by the number of shares and engagements on your posts.
But also, don’t let the number of shares and engagements get you down. It’s not an indication of you as a person.
Instead, use it to gauge what your followers like and do more of that.
3 – Be yourself on social media –
Let your own voice shine through.
This is especially important with your Avon business because you are the face of that business.
In a field crowded by other Avon Representatives just like you, it might just be your personality and voice that makes the difference for potential customers.
In an impersonal world, consumers are clamoring for more personal, human experiences.
Oh, and that also means you should let your sense of humor shine through. You know, if you have one. 🙂
4 – Put marketing on the back burner when on social media –
Social media is very different than traditional media.
You can’t use it as a megaphone for pushing your marketing messages out to the masses.
I hate to break it to you, but the masses aren’t sitting there waiting for your sales pitch.
People are on social media for a reason – to be social. And that means you need to be social as well.
Where social media really excels is in the area of customer experience/service.
And, if you think about it, there’s no better form of marketing than providing your customers with a great experience.
Much of what happens on social media is less about what you want to say and more about providing a channel for two-way communication and responding to your customers when they come to you.
So rather than saying “Buy my stuff, this is great stuff!”
Show them how you use it and talk about the features and benefits.
Try that facial mask on your face and snap a picture to share along with your thoughts.
Ask your followers what their favorite products are, or what they like best about a certain product.
You don’t have to sell. Your customers will ask for a link if they want one.
You just work to get a conversation going.
5 – Avoid egocentrism –
For all of us, as human beings, it is easy to feel like we have the most valid points, have achieved a lot and people have a lot to learn from us.
Content that’s reflective of excessive interest in oneself and self-praise can be a turnoff to readers.
It does not add value to their lives and may feel like nothing other than going through someone’s personal diary.
You want to be real though. It is okay to share a story about your life here and there. People want to know more about you and what your life is like.
But that works better if your audience has something to benefit.
Make it about your audience and their needs and wants.
If you’re posting about a problem in your life, that’s totally okay. Tell your story or why this was/is a hard time for you, but then try to turn it into something positive.
For the most part, though, you want to keep your social media posts upbeat and positive.
6 – Keep your message simple but captivating –
How we use language in communication is very important.
The main point in communicating is ensuring that your audiences get the intended message.
There might be times when we try to show off our language skills and use jargon which may confuse our readers or cause them to lose interest especially when they do not have the time to look up the word from the dictionary.
Trust me, that’s not necessary. Just be real and speak in your natural language. Don’t worry about using big words.
The easier it is to understand, the more people will be pulled in and will want to follow you.
Be clear and to the point but try not to be boring.
7 – Let your followers know that you are listening to them too –
Don’t just post and leave.
Your followers may have questions or valuable information to share with you.
Engage with them and show that you appreciate their time and efforts.
Take time to follow their posts where possible and join in relevant discussions.
8 – Be authentic –
Check your facts before you share your content. A great place to verify facts is Snopes.
People will seek to understand what you are trying to communicate and also try to verify it.
False information can make people question your true intentions which can ruin your reputation.
It will also help you to show a willingness to learn and admit where you misunderstood some facts and correct your mistakes.
9 – Be patient –
There are massive amounts of content screaming for attention on social media.
Most people, including those who logged in to look for useful information end up looking for entertaining stories instead.
It might take time for your account to be noticed especially if your focus is not entertainment.
People will eventually give you the needed attention if you stay present, post regularly, and appreciate other people’s posts.
Pay attention to what types of posts get interaction and try to do more of them.
Always be learning and analyzing. Try to identify your audience’s preferences and repackage your message based on those.
It will be a process to find where you fit in, and that can take time.
Being public is the KEY to social media marketing.
Like it or not, social media is meant to be a public activity.
That is WHY we market on social media.
To be seen and heard.
Doing nothing and remaining silent is the absolute WORST thing you could do.
So, don’t worry about what other people might think. You have to let that go.
The next time you start worrying about what other people might think before you publish a post on social media – anything – ask yourself: What will they think of if I don’t publish posts?
The answer to that questions is “Nothing!”
Yes, you might make mistakes
But it’s better to make mistakes and learn from them than to do nothing at all.
One of my favorite quotes is from Wayne Gretsky –
“You miss 100% of the shots you don’t take.”
So just get out there and make mistakes if you have to.
Learn from them and grow, and before long you will develop that social media following and you will be heard.
When you’re able to put all or some of these items together, you can better create a top-notch user experience for your communities, consumers and potential consumers.
People will begin to see you as helpful, responsive, as someone who cares about their needs.
When you speak to people as they like to be spoken to, you’ll have no problem conquering the noise on social media.
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By Lynn Huber
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