Be Social on Facebook, Reach Out and Make Friends
So many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social.
It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you.
While that sounds like a lovely idea, it just doesn’t work because marketing is about building relationships.
And what do good, strong relationships have in common? Communication and interaction between the two parties.
You sitting back and waiting for others to do the work is quite the opposite of communicating and interacting.
Plan Daily Posts
Consistency is key to growing a social media audience and that means daily posts on your personal profile, business page, and in your prospect group if you have one.
These posts should all be written differently to avoid getting labeled by Facebook as a “spammer” but they can certainly have the same theme or message.
Think About Your Target Market
Who is your ideal customer? What time do they visit Facebook, during the day or evening? Do they belong to any particular groups?
Think about that special customer avatar – your ideal customer – and plan your postings accordingly.
What does she really need help with? Do you have advice that can help her? Understanding her needs will aid you in reaching her directly.
What I find really helpful is my ideal customer/recruit is just like me. Of course we want to sell to everybody, but if you speak to just one particular person, you will do so much better. You’ll still attract others too, but when you’re speaking to one particular person, it’s more relatable and people will respond.
So what do you love? What types of things are important to you? Speak to those things and you’ll attract people like you.
Leave Comments to Start a Conversation
Instead of just “liking” a post on someone’s page, try leaving a comment or asking a question to start a conversation.
You can do this in a group, page, or personal profile. Be authentic when choosing your words and if a conversation ensues, consider sending a Friend Request.
Pay Attention to Who Leaves Comments and Likes Your Posts
When someone leaves a comment or likes one of your posts, click into their personal profile and determine if this person is a part of your target audience. If so, consider sending a Friend Request or following them.
Share Some Free Advice
This is especially true in groups when other members ask a question or need help solving a problem.
If you know the answer, give it freely instead of adding a link to your product (check the group rules first).
You don’t have to give away all your trade secrets but this is a simple way to show others in the group that you know what you’re talking about and you care about helping others.
Plan an Online Event and Encourage Others to Share with a Friend
Video is HOT when it comes to reaching your audience and developing a relationship quickly so take advantage of using Facebook Live.
Plan out what you want to talk about. Create some buzz and let your followers know the day and time of the Live event and encourage them to share the day/time with their friends. In this scenario, your video should offer useful tips or information for your target market. If they like what they hear and they are attracted to your style of presenting, they will search quickly become followers.
Rick & Tina, two of my team members, do a weekly Facebook live where they pick a couple of products to demonstrate and to talk about what’s happening in the Avon world. They offer a prize drawing for everyone who liked and shared their video. It’s really helping them reach people who are outside their sphere of influence. It’s a great way to grow your business.
Another great way to spread the word and expand your reach is with Facebook parties. I’m finding these are helping me get more sales and recruits, and people love to come to them! The key is to keep them fun and interactive.
Be creative when it comes to finding new followers on Facebook and remember to nurture the relationship with these new friends.
Use a Tool To Make It Easier to be Consistent in Your Posting
I use a program called CinchShare for all my Social Media needs.
CinchShare makes it easy to create and post to multiple Facebook parties in seconds! And it has now replaced all of the other tools I have been using.
With CinchShare you have the ability to pre-schedule all of your posts for your party AND you can Batch Post and reschedule your party posts to a new party in less than one minute and use them again and again!
They also have a feature that allows you to quickly find and replace the name of hostess, party links or any other words on the new party.
Because of CinchShare, I am going to cancel all my other social media posting tools. Before I found CinchShare, I needed 3 different tools to do everything I needed. Why pay for all of them when CinchShare does it all for only $100/year or $10/month!?!
And, I have a special deal for you… when you signup using my link, you will receive an additional 31 days added to your 14 day trial, for a total of 45 days free!
Note: If you have an upline in Avon, please check with them to ask if they have a CinchShare link before using mine. They can offer you the same deal.
And on that note, this is absolutely not required. Avon also provides a great tool in Avon Social to manage your Social Media posts. I use both. Avon Social gives me some great Avon specific posts, as well as quotes, etc. CinchShare helps me with scheduling Facebook Parties and finding great content online that I can share.
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Let’s have some conversation!
By Lynn Huber
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