Best Email Tip Ever
Are you marketing your Avon business online yet? If so, it’s important to have a blog and an email list to stay in touch with your customers and prospects.
It doesn’t have to be difficult. Check out this page for tips and instructions on how to get yourself online.
So once you’re up and running online, or even if you don’t have a blog yet, you need to build your email list and stay in touch with the people on your list.
Your email list can yield you dramatic results! According to the Direct Marketing Association, email marketing on average sees a 4300 percent on your investment. That’s a powerful number!
Email is definitely not dead, and while it might not seem as exciting as the latest, greatest social network, it’s a tried-and-tested way to draw in prospects, turn them into customers, and get them to buy from you again and again.
Of course, I’m a strong believer in building my business on social media. It’s a wonderful way to build, and Facebook and Instagram have been huge for me.
But you don’t own those social networks, and you really don’t have control of what happens there.
Many times, due to Facebook algorithms, people don’t even see your posts. And when you rely on a social network, what if that network had a change of policy, start to dwindle in membership, or even cut you off from your audience – either as a result of a malicious complaint, or even a simple error.
So I’m not saying don’t depend on social media. I’m just saying don’t put all our eggs in one basket. Maintain some control of your list by using an email list service.
Okay, so here’s my best email tip ever…
How do you make more sales from your email list?
The answer is so diabolically simple, most marketers poo-poo it and look for a more complicated answer.
If you want to connect more with your list, get them to open more of your emails, and click more of your links…
And if you want them to buy more Avon from you, here’s what you do:
…Email them once a day, every day!
They need to hear from you once a day or they’re going to forget who you are. True, they won’t open every email, but that’s okay. As long as they’re opening some of them, then you’re doing your job.
Did you know that emailers who email once per week or even once per month tend to get more spam complaints than those who email every day? That’s because their readers have forgotten who they are or how they got on their list.
The more your readers hear from you, the more chances they have to get to know you, like you and feel like they are part of your tribe.
And yes, there will be some sorting. As people get to know you better, some of them won’t like you or what you say. They’ll unsubscribe. And that’s okay.
You only want to talk to YOUR tribe. Just remember to email them every day. I’ve seen marketer’s sales double and triple simply by sending out more emails.
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By Lynn Huber
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