Booth Set up DOs and DON’Ts
When you’re setting up a booth to showcase your Avon products and opportunity, it’s important that your setup look professional.
Professional doesn’t have to mean expensive. But you will want to invest in a nice tablecloth and skirting for your table. If you’re planning to do regular events, $100 is a great investment in a good tablecloth and skirting.
This basic start will give you that professional look and will set you apart from other vendors at the event.
Also, be sure to setup your table to be consistent with the event’s theme, colors, the season or holiday, or whatever is appropriate for each event.
Simple is always better. You want your booth to look pleasing, and not too busy. Guests at a fair or expo are already on visual overload.
Here are some DOs When Setting Up Your Booth:
- Using multiple levels creates a more pleasing display. If necessary, you can even use different size boxes with the tablecloth over the top.
- Display products, but don’t have too many – the goal is a simple, pleasing display. You don’t need to showcase everything.
- Leave space for filling out drawing slips at table level.
- Have decorations, theme props, and other things to decorate your area.
- Hang a large Avon Sign or Banner (Available from Town & Country) that can be seen from a distance.
- If you’re just given a table space, pull your table to the front about 3 feet from the walkway.
- Break the barrier by standing in front of your table.
- If you’re given a 10×10’ space, arrange your tables in a U-Shape to invite people to enter your booth.
- Hide all unneeded items and avoid clutter.
- Dress appropriately for the event and your business, but be sure to wear comfortable shoes. You will be standing for long periods. Pockets are also helpful.
- When people approach your table, look them in the eye and smile.
Here are some DON’Ts When Setting Up Your Booth:
- Don’t try to sell products in your booth. The goal of your booth is to get names and numbers for potential customers and recruits. If you’re busy selling, you will miss many people who may be interested. There may be a time when it’s a boutique and you want to sell products, but typically you will do better when you don’t sell.
- Don’t try to display your entire catalog. A simple, clean and neat display works best.
- Don’t have chairs in the booth. It’s better if you are standing.
- Don’t leave purses or other unnecessary items around. Besides the obvious security reasons, it can clutter your booth. Make sure everything you are not using are under the table where nobody can see them.
- Don’t have too many people at a time in the booth.
- Don’t eat or drink in the booth.
- When on duty, don’t sit, eat, talk, cross your arms, put your hands in pockets, read the paper, or play on your phone. Your goal is to be attentive so that people will feel welcome to come into your booth.
In an ideal world, you would apply all of these do’s and don’ts every time. But in the real world, every event is different.
Some will be more relaxed and some will be more formal. Sometimes we will want our team members there so we can work with them, and sometimes we are alone in the booth. …And, we are all human, after all.
Just do your best, be sure to have guests fill out drawing forms so you can collect contact information, and have fun!
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By Lynn Huber
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