Are You Consistent With Getting Avon Brochures To Your Customers?
It is a known fact that your Avon brochure is one of the most important parts of your business. They are your store!
If you do not hand out brochures, it’s very unlikely that you’ll receive orders from your current customers and even more unlikely that you will be able to grow your customer base.
Just like any other business, if your store is closed (i.e. you didn’t give them a brochure), you won’t have any sales and will soon be out of business.
I firmly believe that if you want to grow your business at all, it is very important that you make ordering brochures a high priority.
Here’s a post on how to order Avon Brochures.
If you are new, challenge yourself to order at least 100 brochures each campaign for at least six months, and then get them in the hands of current and potential customers.
If you have been selling Avon for a while and are looking to grow your business, increase your brochure order by 100 catalogs.
For instance, if you currently have 40 customers and you leave 20 at nail salons, hair salons, or doctor offices… increase your order to 160 brochures. Then you’ll have the 60 you need for your regular customers and an extra 100 to grow your business.
And then, of course, your job is to get them into as many hands as you possibly can each campaign.
Preparing your Brochures to Give Out –
There is a space on the back of each catalog to add your contact information and campaign due dates. There are several ways to handle this – each with their own pros and cons.
Hand-write your name and phone number. This is the least expensive and most time consuming.
Purchase a stamp with your contact information. These are relatively inexpensive and you can get them at any office supply store. It is quick to stamp your brochures, but you’ll want to leave them out and let them dry as they will smear easily if still wet.
Print labels on your computer. This is my method of choice. You can customize them each campaign and they’re relatively quick to apply.
How to Handle Expiration Dates –
Each Avon Campaign spans two weeks. Avon allows you to order from the current campaign and backorder from the previous two campaigns.
I like to add dates on the brochures I’m giving out to my regular brochure list. It’s always helpful for them to know when I will be placing my order.
Here is a sample of the label I use with current customers:
I do not add dates on the extra 100 brochures that I use to grow my business. I know that I can always get close to the price even if the catalog is expired. And it helps me get more potential customers.
Here is a sample I use for prospecting:
I also use a Recruiting Label on the front of every brochure – even those that I give out to current customers:
Where to Leave Brochures –
The places where you can leave brochures are virtually unlimited. Be sure to always have brochures with you to give out, and when you do, be sure to get their contact information so you can follow up before you place your order.
Here are just a few suggestions where you can leave your Avon Catalogs.
- Doctor Office
- Dentist Office
- Daycare Centers
- Nail or Hair Salons
- Oil Change Waiting Rooms
- Car Repair Waiting Rooms
- Car Wash Waiting Areas
- Your Child’s School
- Dance, Gymnastic, Karate Classes
- Movie Theaters
- Employment Office Waiting Rooms
- Driver’s License Waiting Rooms
- Jury Duty Waiting Rooms
- Bowling Alleys
- Ask Relatives to Take them to Work with Them
- ATM Machines
- Gas Pumps
- Coffee Shops
- Retirement Homes
- With your Tip for the Waitress
- Drive Through Cashier
Using a Service to Mail Your Avon Brochures
To build your business, you’ll need to put some effort into it. Building your business will take either time or money, and preferably a little of both.
I use a service to mail my Avon brochures for me, which frees up my time so I can use it to build my business.
Bottom line, the key to a successful Avon business is getting the brochure into the hands of as many people as possible, and then following up to see if there’s anything you can order for them.
Trust me – it is just good customer service. People will look through the catalog and see stuff they like. They’ll even mark up the brochure. But then they’ll forget to call you.
When you call and just say, “I was getting ready to place my order and didn’t want to leave you out. Is there anything I can order for you?” many times they’ll say – “Oh thanks for calling. Let me get the book – I already marked the pages!”
And if they don’t have an order, that’s ok too. Just make sure to give them the next book and follow-up again. Do that over and over and you’ll be surprised at how quickly your business will grow!
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By Lynn Huber
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