Referrals are the lifeblood of every business. People always trust recommendations from someone they know.
When a friend or family refers us to a new product or brand, we are more likely to check it out or try it because someone we know & trust recommends it. They wouldn’t recommend it if they didn’t think we would like it, right?
People will lead you to other people if you ask them, and if they trust you.
Create a referral program for your Avon business. Pay CASH to anyone who gives you referrals when their referral becomes an Avon Representative or a customer in your business.
Cash is a great incentive for people to give you referrals.
As to how much to give away, that is a decision that can only be made by you. Every Avon Representative is in a different place in their business – some are already wildly successful and some are getting started. Chances are, you are somewhere in between.
If you are building an Avon Leadership business, figure out how much you can afford to give for a referral who actually joins your business and becomes a Representative. Is that $10… $20? That new Representative can be worth much more to you over the long-term.
For new Representative referrals, I suggest you give cash. For customer referrals, there are all types of other ideas.
Customer referrals can also be very lucrative to your business. When you have a customer who loves Avon, they will be more likely to share it with their friend, right? Especially when they know they will receive a discount or free gift when they do it.
Put yourself in your customer’s shows and figure out what would get you to want to refer a friend or family member to a product. Then create a customer referral program that would motivate you if you were a customer of your business.
Create a simple referral program for those who referral potential new Representatives and Customers to your business. Spell it all out so you know exactly what you are doing.
Now make a list of all your current and former customers and leads.
Call all of them up and explain your referral program to them, and then ask them for referrals.
You can also send something in the mail, or by email to let them know about your referral program.
If just one out of ten people gave you’re a referral, wouldn’t that make a great difference in your business?
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By Lynn Huber
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