Create Your Posting Plan And Set Yourself Up For Ongoing Facebook Success
You’ve done the hard part–now it’s time to make sure you keep up with it!
Take all this data that you’ve collected and create an editorial calendar.
- What days of the week will you post (at minimum it should be 3 times per week);
- What times will you post;
- Which topics will post on which days;
- Which format(s) will you create?
You’re not only going to want your content plan on paper in the form of an editorial calendar and actual posting schedule, you’ll also want to make sure you have a way to easily track what’s working.
Streamline Your Planning by Using a Social Media Editorial Calendar
Keeping your social media posts organized and well-balanced is essential to making your Facebook posting process easy.
You can find our latest OnlineBeautyBiz Social Media Calendar here to help you lay out your personal plan.
You’ll create all the content in advance, set it up in your content calendar, then schedule it with a third-party management platform.
Many social media management systems have the calendars built in so it’s really a two-step process.
My Favorite Social Media Posting tool is CinchShare
This is a social media posting tool that does so much!
You can schedule posts to all the social media platforms.
You can save posts and reuse them, or even share again on a different platform.
In fact, when you’re online and you find something really cool, you can immediately store it in CinchShare to use later!
You can setup and schedule Facebook Parties!
And there is so much more!
CinchShare does it all for only $100/year or $10/month!?!
And, I have a special deal for you… when you signup using my link, you will receive an additional 31 days added to your 14 day trial, for a total of 45 days free!
That being said though, there are lots of social media tools out there that you can use.
MultiBrain has launched their Social Selling Platform that you can sign up for. This is similar to Avon Social, but without the Avon images. I believe the pricing is very similar to CinchShare.
If your budget doesn’t have room for a social media management platform right now, create a simple Google Calendar strictly for your Facebook content.
You can always upgrade to a paid program at a future date.
Track Your Results
When it comes to tracking your results, keep it simple and use the tools that you have at your disposal.
Your Facebook Business page has lots of Insights to help you track your results.
It may be helpful to create a Google or Excel Spreadsheet to input your results to see how they’re tracking over time.
Once you have your results, determine if you want to make any changes with the hopes of increasing your engagement.
Maybe try a different format. Try posting at a different time of day. Maybe a particular day of the week is awful for your audience.
Nothing is written in stone so make changes and continue tracking the results of those changes.
Once you have gone through this planner and created your calendar, the process will be much easier.
You’ll only have small tweaks here and there so your focus will become creating your content and tracking the results every 30 days.
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Let’s have some conversation!
By Lynn Huber
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