How to Find New Customers For Your Avon Business
One problem that a lot of people face when it comes to having a successful Avon business is finding new customers.
What many people don’t realize is that finding new customers is more than just a goal – it is a skill.
It takes skill to determine what your target market is, where they hang out, how to attract their attention, and how to get them to take a look at what you have to offer.
Determine Your Ideal Customers
The first step to finding new customers is to think hard about who your ideal customer is.
Think about the products or services that you offer. What problems do they solve? What needs do they meet?
You should be very clear on this.
Not just because it will help you to promote them, but because it will help you to promote them to the right people.
Once you are clear about the purpose of your products, think about the type of person that would need them.
Is the person male or female? Single or married? Young or old?
Do they have a specific set of interests? Where would this person hang out? What do they like to do in their spare time?
When you answer these questions, you now have an idea of who your target audience is and where you can find them.
Finding New Customers
Now that you’ve determined who your ideal customer is, it’s time to start marketing to them.
I think it is important to market both online and offline.
If you only market online, you are missing out on the people who don’t really spend too much time on the internet or that simply aren’t utilizing the same platforms that you do.
If you only market to people offline, you are missing out on connecting with people outside of your geographic region.
Even if you travel a bit to promote, you are never going to be able to have the same type of reach offline as you would online.
So, when you are devising a marketing strategy, make sure that it includes both of these sources.
Offline Marketing for New Customers
When it comes to offline marketing, you have a lot of options at your disposal:
1 – Print ads –
Many people may think that the newspaper is dead, but there are still people who peruse their newspaper religiously.
Don’t underestimate the power of print.
Find a local newspaper that lots of your friends and neighbors read and look into advertising with them.
2 – Fliers –
This can be a cheap and effective way to get the word out around town.
I like to leave fliers on community bulletin boards in waiting rooms and anywhere else people will pass by it.
3 – Business cards –
I firmly believe that you should always carry a stack of business cards with you.
Avon has a deal with VistaPrint, and you can get them relatively inexpensively through Avon Perks in AvonNow.com
You never know when you will come across someone to give one to.
I also make it a habit of leaving business cards around town where people might see them and pick them up.
But mostly I like having them on hand to give to people that I meet while I am out and about.
I almost always steer the conversation to what we do for a living.
4 – Networking –
A large part of finding new customers has to do with getting out and meeting people.
Then meet the people that they know.
Ask for referrals,
The larger your circle, the more people you have to market to.
5 – Word of Mouth –
Perhaps the best form of advertising is word of mouth.
Ask your customers, friends, and family to spread the word about your business to their circles.
Online Marketing for New Customers
You also have a lot of options when it comes to online marketing:
1 – Facebook –
This is probably the biggest source of customers for many direct sellers.
Between personal profiles, fan pages, and groups, there is a vast amount of opportunity for us to connect with our target audience and let them know about what we have to offer.
Be sure to check out Avon U on AvonNow.com to learn more about how to market on Facebook.
Join the Official Avon Representative Social Selling Facebook Group so that you will always be “in the know” and learn all you can about marketing on Facebook.
2 – Twitter –
Although not as big as Facebook, this platform is a great way to develop relationships with other people.
You just have to be willing to strike up conversations with people.
3 – Pinterest –
This virtual pinboard site is a great way to visually promote your business.
Humans are very visual creatures, and if you can get the hang of Pinterest marketing, you can have your message shared with countless people.
4 – LinkedIn –
This is another great networking site that you can use to your advantage.
It contains communities of people that you can interact with and get to know.
Remember that this industry is largely about building relationships with people.
5 – Your Personal Blog/Website –
Personally, I feel that every business owner needs their own website that will direct traffic to their Avon Online Store.
The purpose of this website would be to presell people on your product or opportunity so that when they visit your Avon Online Store, they will have already made a decision about whether or not they want to take action.
This is where you will build that relationship with prospects.
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By Lynn Huber
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