Follow Up With The People You Meet & Plug Them Into Your System
Now that you’ve prospected potential new customers and recruits you need to follow up with them 2-3 days later.
This initial follow-up is part of the first step to grow your business.
Growing your Avon business is pretty simple.
There are only 4 main steps:
- Prospecting for new customers & recruits.
- Getting a brochure (either paper or digital) to every customer every campaign.
- Following-up with every customer you gave a brochure to every campaign before you place your order.
- Take the order, submit it to Avon and deliver to your customer, or send them to your Avon Online Store to place their order
And then Rinse and Repeat.
It’s really that simple. You just do these 4 steps over and over again, and you will have a strong Avon business.
We have our Daily 8 System to help you work on the activities that will help you grow your business.
The Daily 8 system is a proven formula
When followed consistently, the Daily 8 Plan will help you maintain the consistency required to build a thriving team and an exponentially expanding residual income.
Instead of working 8 hours a day, 40 hours a week your goal is to capture 8 POINTS a day, 5 days a week for a total of 40 POINTS per week.
Follow this plan consistently for 90-days and teach your team to do the same. At the end of 90 days, REPEAT and then REPEAT again. This is your Daily Method of operation.
The real secret to your Avon Business success is that there is NO SECRET!
It simply takes a simple plan and the dedication and commitment to WORK THE PLAN consistently! That’s it!
Want to be part of our Daily 8 Challenge?
And be sure to join our Online Beauty Biz Facebook Group for all the fun!
Everyone is welcome! Whether you’re on our Avon team or not, we welcome you & invite you to join in. 🙂
Today we are really still working on Step #1 Prospect for new customers & recruits.
You’ve gotten their contact information, so now it’s time to follow-up
You want to follow-up with every new contact 2-3 days after you meet them.
This step is actually pretty easy.
If you gave them a brochure, it’s just a quick call or text, saying something to the effect
of, “Hi, It’s Lynn with Avon. I’m just checking back to see if there’s anything I can order for you.”
That’s it. You’re not looking to be pushy or convince them or anything. It’s just a quick
follow-up to check in.
Then your future contacts will be part of your normal follow-up system.
If they are a potential recruit, you will want to follow the system we have setup at here.
It’s important to have a system in place to manage your potential customers and recruits
Each day, as you offer the Avon brochure and the opportunity to the people you meet and collect contact information from 3+ people, you will plug them into your system.
In order to create your system, it’s important to know how you are going to take care of these customers.
Will you mail a brochure to every customer, or personally deliver the brochures every campaign?
Will you text every customer using a program such as Project Broadcast or text them each separately?
Determine how you will manage all the names you are getting.
You want to get brochures to every person every campaign and follow-up with everyone you gave a brochure to every campaign, and then to track your contacts with each person.
I suggest you keep a list of some sort, just so you have them all in one place. You can create an Excel spreadsheet for your customers/potential customers, and another one for your potential recruits. Or you can handwrite a list in a notebook. Whatever you prefer.
The easiest way to keep track of your customers is to use the Customer Address Book in AvonNow that Avon provides for you.
Add the person to your Address Book and make a note in the notes section about where you met them and/or what you discussed.
Every time you make contact with that person, log it in the notes. This way you’ll always have a history of every conversation.
Google Calendar is a good way to schedule follow-ups.
Just pull up your Google Calendar (or whatever calendar you use).
Assign an event to your calendar for a specific Day, and just call it Follow-Ups.
And then in the notes section of the event, you can type in the people you need to follow-up with.
Now you need to add these people to the rest of your system.
If you are going to use Campaign Mailer, you can add them to your Campaign Mailer contacts. When you do this right away, they’ll be there and ready to go for when you schedule your mailings.
If you are going to hand deliver your brochures, you’ll need to create some sort of list to make sure that you get a brochure to every person.
You will need to send reminders to every person you gave a brochure to 2-3 days before you place your Avon order.
If you are going to use a program like Project Broadcast to send your texts, add your new contacts to your Project Broadcast and tag them so that they will get that text when you send it out.
I create tags in Project Broadcast to add to people. For instance. I have tags such as Avon Customer, Book Text, Sell Avon – and when I send group messages, I send them to everybody who is tagged with that tag.
For instance, every campaign I send the Digital Catalog Link to my Book Text list, and I send my reminder that my order is going to in everyone on my Avon Customer list.
When using Project Broadcast, even though you are sending to a group, each message goes out individually. So your customer is not getting a group message.
If the phone number you have for a contact is a landline, will you be using a program such as Dial My Calls to send out the reminders? If so, add them to that contact manager.
If you are going to manually text or call every person, you will need to create some sort of list to make sure that every person gets a text or call.
Putting it all together
Here is a post I wrote about how to Automate Your Follow-Ups.
If you choose to use my system to automate your follow-ups, here is what I suggest you do with every name you get.
As soon as you get home, plug them into your system.
If you gave them a brochure, and they are a potential customer, I would take these steps:
- Add them to your AvonNow address Book & make a note about how you met, what you talked about, etc.
- Schedule a task in your calendar for 2-3 days later called Follow-ups and add their name in the notes section of the task and what you need to do to follow-up. e. follow-up after giving brochure.
- Add them to Campaign Mailer
- Add them to Project Broadcast and tag them Avon Customer or add to Dial My Calls into the contact group I call Landlines.
Note: Because I use this system, I don’t create a spreadsheet of all my potential customers. Instead I use the list on my Campaign Mailer Account as those who are currently receiving brochures, and I make sure to make really good notes in my address book contact manager.
I update all of these lists daily.
For example, if someone tells me they don’t want brochures, I immediately take them out of Campaign Mailer and off my follow-ups.
If someone wants a brochure, I immediately add them to Campaign Mailer and all of my follow-ups.
I do this every day, so when it is time to send the brochures or the text reminder, it is ready to go.
If they are a potential recruit, you will want to follow the system we have setup here.
You can use the same system of adding them to your AvonNow Address Book and making notes, and creating events on your calendar for Follow-Ups.
If you choose to handle these tasks manually rather than automate them
All of these steps still need to happen to grow your business.
Be sure to create lists of names for each task so that you can go down the list as you drop off brochures and do follow-ups.
Important, if you are texting your customers / potential customers, be sure to send them individually. Do not send a Group Text as your customers will not like that.
If you want a big business, it is important to treat it as such from the beginning.
Even if you only have 3 names, it is important to treat them as though you had hundreds of names.
It’s easiest to setup a system when you are just starting, and then that system will allow you to grow easily and quickly.
The cost of your system can be small when your business is small, and can scale up as your business grows.
As time goes by, you will add many names to your list, and will want to manage your system so that you’re not just mailing brochures to people who don’t need or even want them.
Here’s a post where I explain how to do that.
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By Lynn Huber
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