Get A Brochure To Every Customer And Follow-Up Every Campaign
Getting a brochure to every customer is probably one of the most important things you can do to grow your Avon business.
You’ve prospected for customers and potential new team members, and you’ve plugged them into your system.
Now it’s time to use your system to touch these people every single campaign.
Growing your Avon business is pretty simple.
There are only 4 main steps:
- Prospecting for new customers & recruits.
- Getting a brochure (either paper or digital) to every customer every campaign.
- Following-up with every customer you gave a brochure to every campaign before you place your order.
- Take the order, submit it to Avon and deliver to your customer, or send them to your Avon Online Store to place their order
And then Rinse and Repeat.
It’s really that simple. You just do these 4 steps over and over again, and you will have a strong Avon business.
We have our Daily 8 System to help you work on the activities that will help you grow your business.
The Daily 8 system is a proven formula
When followed consistently, the Daily 8 Plan will help you maintain the consistency required to build a thriving team and an exponentially expanding residual income.
Instead of working 8 hours a day, 40 hours a week your goal is to capture 8 POINTS a day, 5 days a week for a total of 40 POINTS per week.
Follow this plan consistently for 90-days and teach your team to do the same. At the end of 90 days, REPEAT and then REPEAT again. This is your Daily Method of operation.
The real secret to your Avon Business success is that there is NO SECRET!
It simply takes a simple plan and the dedication and commitment to WORK THE PLAN consistently! That’s it!
Want to be part of our Daily 8 Challenge?
And be sure to join our Online Beauty Biz Facebook Group for all the fun!
Everyone is welcome! Whether you’re on our Avon team or not, we welcome you & invite you to join in. 🙂
Today we’re Working on Steps 2 & 3 and Working with our Customers and Potential Customers EVERY Campaign.
I hope you have been meeting new people and collecting their contact information, and then plugging them into your system.
If you need help with building that system, see this post here.
So as part of this training, there are two pieces…
Getting a brochure to every customer and following up with every brochure you gave out.
Getting a Brochure to Every Customer
I use Campaign Mailer to mail a brochure to every single customer.
Even if they live next door to me, they get their brochure via Campaign Mailer.
This keeps my system easy and I never need to wonder who I missed, or who I need to get a brochure to.
When I first started using Campaign Mailer, I had to figure out which of their mailing schedules I wanted to use. They have many, and it takes some trial and error to pick the one that works for you.
I place my personal Avon order on the first day of the Campaign.
I have figured out that Campaign Mailer’s D Schedule works best for me.
The below schedule is current as of the date of this post. Click on the image to see Campaign Mailer’s current schedule.
Once I figured that out, I set up a reminder in my calendar for every other Thursday, on the dates that the mailer is due so that I would never miss a brochure.
On that Thursday, I log into Campaign Mailer,
I edit my label for the current Campaign.
You can put whatever you want on your label.
For dates, I use the dates that brochure will be effective online in my Avon Online Store.
I feel that’s less confusing for my customers so that when they go to my Avon Online Store, the pricing matches the brochure based on the dates I gave them.
My delivery customers get a reminder from me anyway, so the label just gives them a general idea of when that brochure is effective.
Using the C Mailing Schedule gets the brochures to my customer later in the week before the brochure is live on my Avon Online Store, and the week before I place my order.
Once I change my information on the label, I choose the mailer and then click on Review Order.
I update all of my system lists every day.
As I receive new contacts, I add them, and as I decide to remove contacts, I remove them. This keeps my list current and ready to go.
Because I maintain my list every day, it’s ready for me to go. Just choose the brochure I want to send, review order, and then submit my payment. It’s that easy.
There are options to include samples or additional brochures if you choose.
And you can also create a group if you only want to send the brochure to part of your list.
If You Plan to Hand Deliver Your Brochures
Pick a day when you will be delivering your brochures and be sure to put it in your calendar as a recurring event/task every 2 weeks.
Some Avon Reps like to put the next brochure in the bag when they are delivering orders.
If you choose to do it this way, you’ll need to figure out a system so that you know who got a brochure and who didn’t.
Back in the day when I was doing this, I printed a label for each of my customers with their name on them.
As I put brochures into orders, I took that label off the sheet and threw it away. Any that were left on the sheet remained for me to deliver.
Another way you can do that is if you have a list, you can mark them off as you deliver the brochure.
If you are using the Digital Brochure
Pick a day when you will be texting or otherwise messaging your brochures and be sure to put it in your calendar as a recurring event/task every 2 weeks.
If you are using Project Broadcast, this is easy.
I also have a text list of people who prefer a Digital Brochure. In Project Broadcast, I have these people tagged as “Avon Book.”
I send out a text to my “Avon Book” list when the campaign first starts with a Welcome to Campaign X text and a link to my Digital Brochure.
Just schedule your text to go out on the selected day.
My Avon Book text is simple. It just says,
Welcome to Campaign XX! Now available in my Avon Online Store thru (Date)! Shop at (Your Online Store Link).
You can browse the online Virtual Avon Book at (Your Digital Brochure Link).
If there’s anything I can help you with please let me know. ?
If you are doing it manually, you will need to text/message/email each person separately with your Avon Digital Brochure Link.
However you decide to distribute your Avon Catalogs, you need to find a way to make sure that EVERY Customer receives an Avon Catalog EVERY Campaign.
Following Up with Every Brochure You Gave Out
Ideally, you will determine which day of the Campaign you will be placing your order.
Schedule that day into your calendar to repeat every 2 weeks.
It’s easier to get on a schedule and stick with it.
And then get into a routine of placing that order every other Tuesday, for instance.
If you are taking orders, this will help your customers get used to your schedule and make it easy to automate your business.
I place my order on the first day of the Campaign, which is a Wednesday.
There isn’t exactly a reason for that, except back in the day when we were assigned days, that has always been my schedule and I am happy with it.
It doesn’t matter which day you choose, as long as it’s consistent.
Keep in mind; it’s better to place your order earlier in the campaign to minimize the possibility for backorders, shorts, etc. So please don’t wait until that last minute.
So, approximately 2-3 days before you will be placing your order, now is the time to do your follow-ups.
Schedule that follow-up day into your calendar to repeat every 2 weeks.
In my system, I use Dial My Calls to send a pre-recorded voice message to anyone for whom I only have landline numbers.
I use Project Broadcast to text everyone for whom I have mobile numbers.
I will be placing my order on Wednesday, so I schedule my reminders to go out on Monday morning at 10:00am.
This literally takes me less than 5 minutes to schedule.
For my recorded phone message
I already have a quick 30 second message recording stored in my Dial My Calls account. So it’s just a matter of choose my Landlines Group and scheduling the calls to go out.
I keep it very short and sweet – under 30 seconds. This is what I say:
Hi, this is Lynn, your Avon Lady.
This is just a friendly reminder that my Avon order will be going in this Wednesday.
If you’ve already placed an order Thank you very much. If there’s anything I can order for you, please let me know by Tuesday evening, and if you don’t need anything now, no problem, just have a great week.
My number is 801-449-1882, and if you’d rather not receive these messages, please let me know.
Thanks for your support & Have a great day!
I worked the numbers – and in my opinion, as long as you keep your voice messages under 30 seconds, it’s actually cheaper to pay for the points on the Pay As You Go packages instead of buying the Monthly Plans. As you grow, that may not still be true. But you can reevaluate it at that time.
For my text reminders
I have all my customers tagged in Project Broadcast with the tag, “Avon Customers.”
I schedule my text to go to everyone with that tag, include an image, and I’m done.
My Customer Reminder text is simple. It just says,
This is Lynn w/Avon. Quick reminder C-XX my order goes in on Wednesday. If I can order anything for you, please let me know by tomorrow. Have a great day 🙂
For my people who are on my Digital Book list, I schedule a text to my Digital Book list on Friday before the Campaign ends. Remember, the last day of the Campaign online is on Monday.
My Avon Book text is simple. It just says,
Just a reminder Campaign XX’s last day online will be Monday, 07/06/20! Shop at (Your Online Store Link).
On Tuesday, the website will switch over to Campaign XX. 🙂
You can browse the online Virtual Avon Book at (Your Brochure Link).
If you are doing your Follow-Ups Manually
You will need to maintain a list of everyone who has received a brochure, either physical or digital.
And then you will manually need to go down the list and call or text every person.
Do not send a Group Text because you will upset your customers when everyone starts responding to you.
I realize this can be cumbersome. And as your list grows, it becomes harder and harder.
You might have good intentions, but how likely are you really going to sit there and text 100+ people.
Please consider using a system for at least the follow-up part of your business.
Life does get in the way sometimes, and using a system guarantees that your business will continue to grow and thrive even when emergencies pop up.
It will make your life so much easier.
Note, these follow-ups are critical to the success of your business.
It is important to take them seriously.
Everyone these days is extremely busy. They don’t have time to do everything they want to do.
They may have looked at your brochure, and even want to place an order, but have never gotten around to calling or contacting you.
If you don’t follow-up, you are likely to lose that order.
Don’t miss this critical step in growing your business.
If you want a big business, it is important to treat it as such from the beginning.
Even if you only have 3 names, it is important to treat them as though you had hundreds of names.
It’s easiest to setup a system when you are just starting, and then that system will allow you to grow easily and quickly.
The cost of your system can be small when your business is small and can scale up as your business grows.
As time goes by, you will add many names to your list, and will want to manage your system so that you’re not just mailing brochures to people who don’t need or even want them.
Here’s a post where I explain how to do that.
——> Did this article help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! I would LOVE to know more about you and your thoughts on this subject! <——
Let’s have some conversation!
By Lynn Huber
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