Grow Your Avon Business With Instagram
One new tool that I have recently added to my Avon marketing tools is Instagram.
Avon is an iconic brand that has been empowering women for over 130 years, and as an Avon representative, you have the opportunity to build a thriving business and make a positive impact in the lives of your customers.
With the rise of social media, Instagram has become a powerful tool for growing your Avon business and reaching a wider audience.
So, What Is Instagram?
Well, it started out as a trendy, mobile photo-sharing app on iPhones.
It let people add digital filters to their photos and it added social features such as profiles, followers, and comments.
In 2012, Instagram was purchased by Facebook for one billion dollars – cementing itself as the social photo-sharing app.
At First, I Really Didn’t Do Much On Instagram.
I’m old, and way more comfortable on my computer than on my phone. And using your phone is pretty much the only way you can post to Instagram.
But then I learned that I could add my Instagram profile to CinchShare and use Buffer to schedule posts. That changed everything for me.
As soon as I started using Instagram, I started receiving amazing feedback right away.
My followers are increasing drastically every day, and I’ve even had people ask me about my Avon business!
Here Are Some Tips To Help You Use Instagram To Grow Your Avon Business:
1 – Be Sure to Convert Your Instagram Profile to a Business Profile
Then you can attach your Instagram account with your Facebook Avon Business page.
As a business profile, viewers can view your contact information, you can get more tracking information about your posts.
You’ll also have the ability to promote your posts, if you choose, for a small fee.
When you share your Instagram posts to your Facebook page, it can dramatically increase your reach and engagement on your Facebook page, and we all know how hard that is to get.
2 – Build a Strong Profile
Your Instagram profile is the first thing potential customers will see, so make sure it represents you and your business in the best possible way.
Use a clear profile picture, write a bio that includes your Avon business, and include a link to your Avon e-store.
3 – Be Sure to Use Instagram Messenger
From the Instagram app, people can message you, making this a great recruiting tool.
If your Instagram and Facebook Pages are connected, you’ll also be able to message through Facebook
When you post recruiting images, you can advise people to message you to learn more.
This gives you a great opportunity to start a conversation, learn more about what they are looking for.
In turn, you will be better able to present the Avon Opportunity in a way that will most meet their needs.
4 – Be Attentive And Genuine
Use a real profile photo, leave sincere comments on people’s pictures, and always respond to your followers quickly.
Instagram is a great way to showcase how you can incorporate your Avon business into your daily life.
Your followers can see how much you are enjoying your Avon business.
Let them see how much fun you have.
Post pictures of you happily delivering Avon orders, having fun at events, and how you are able to do more at home with your family because of your Avon business.
People always want to feel like they are getting something exclusive, so include photos you don’t share anywhere else.
5 – Showcase Your Products
Use high-quality images to showcase your Avon products in action. S
hare photos of yourself wearing Avon makeup, using Avon skincare products, or holding Avon accessories.
Be creative and showcase the versatility and benefits of each product.
6 – Use Hashtags
Hashtags are a great way to increase your visibility on Instagram.
Use Avon-related hashtags such as #Avon, #AvonRep, and #ShopAvon, as well as hashtags related to your products or target audience.
7 – Engage with Your Audience
Engage with your followers by responding to comments, liking their posts, and following them back.
This will help you build a community around your business and create a loyal customer base.
8 – Host Giveaways and Contests
Giveaways and contests are a great way to increase engagement and attract new followers.
Consider hosting a giveaway where followers must like your post, follow your account, and tag a friend in the comments to enter.
Instagram Can Help You Grow Your Avon Business
By following these tips, you can use Instagram to grow your Avon business and reach a wider audience.
Remember to stay positive, be authentic, and have fun with it!
Your success is only limited by your imagination and dedication to your business.
Are you using Instagram to grow your business? Be sure to look me up and follow me – @LoveMyBeautyBiz.
And please share your Instagram tips below.
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By Lynn Huber
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