Grow Your Avon Business With Boosted Facebook Posts
While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts.
This is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of time.
Isn’t Posting Daily on Facebook Enough?
Well, it depends on how quickly you want to grow. Posting and interacting daily will definitely grow your followers, but if you want a quick jumpstart, boosting your posts can help.
One friend recently boosted a post for a total of $30 and it brought in $202 in sales. It was a “set it and forget it” process, and she set a monetary limit so she didn’t spend more than she had bargained for. But she was very pleased with that result – so much so that she’s boosting that same post again.
Why Should I Boost a Post?
I’m sure you’ve heard about all the changes with the Facebook algorithms lately, and you’ve probably heard lots of people complaining about those changes.
Business Page organic reach has declined drastically, so you can’t depend on Facebook algorithms to get your post seen, even if people have liked your page. Facebook wants you to “pay to play.”
So instead of taking a passive, “I hope you see my posts” stance, let’s be proactive and boost a post to bypass the questionable organic reach of your post.
When you boost a post, you also get to highly target your viewers, so you are in complete control of the demographics. You can set it for women only, or a certain area (like 50 miles around your home town), or you can even specify a specific age range.
You have control over how much you spend on this boosted post as well as how long you want to boost it.
You can even run a “campaign” for as low as $1 per day. If you spend more money each day, you will reach a larger number of people.
How to Create a Boosted Post
Keep in mind, you can only boost a post from a Business Page, so if you don’t have one setup yet, do that first.
Step 1: Choose which Post to Boost
This can be a current post or you can write a brand new post. If you’ve been active on your page, you will even see recommendations for which posts to boost. The choice is yours, just think about the purpose of your boosted post, and then choose the most appropriate post for your goal.
Step 2: Choose Your Target Audience
If you want to grow your name recognition around town, select your own demographics, geographic area, and/or age range. You can even create multiple audiences with different demographics by clicking on the “Create New Audience” link.
Step 3: Choose Your Budget and Campaign Duration
How much can you afford to spend each day your campaign runs? How many days do you want the boost to run?
You will see Facebook’s estimated reach climb as your budget amount increases. This is still an estimate so make this decision based on what you can actually afford as opposed to the number of people who might pay attention to your boosted post.
Step 4: Setup Your Payment, Hit the Boost Button, then Analyze the Results
Seeing the results of your boost is exciting because Facebook offers easy-to-understand insights for every boosted post. You will see your actual reach as well as how many clicks your post received.
From there you can determine if you received any sales directly from this post or if you noticed an increase in friend requests during this time frame.
And quite frankly, this is one of the best benefits of boosting your posts. If you see people liking your post, be sure to invite them to Like your page too. This will help you grow your followers.
Luckily Facebook has made boosting a post very simple so once you go through it once, it’s much easier to understand.
And once you set all the details, you can go about your day while your boosted post works its magic to promote your Avon business for you.
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By Lynn Huber
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