How I Go Live On Facebook – A Step-By-Step Guide
I have made a personal commitment to Go Live on Facebook every day.
It’s been really helping me build my business.
I’ve been getting lots of questions about how I do it, so I thought I’d share here.
Growing your Avon business is pretty simple.
There are only 4 main steps:
- Prospecting for new customers & recruits.
- Getting a brochure (either paper or digital) to every customer every campaign.
- Following up with every customer you gave a brochure to every campaign before you place your order.
- Take the order, submit it to Avon and deliver to your customer, or send them to your Avon Online Store to place their order
And then Rinse and Repeat.
It’s really that simple. You just do these 4 steps over and over again, and you will have a strong Avon business.
We have our Daily 8 System to help you work on the activities that will help you grow your business.
The Daily 8 system is a proven formula
When followed consistently, the Daily 8 Plan will help you maintain the consistency required to build a thriving team and an exponentially expanding residual income.
Instead of working 8 hours a day, 40 hours a week, your goal is to capture 8 POINTS a day, 5 days a week for a total of 40 POINTS per week.
Print this sheet and use it to track your weekly points.
Follow this plan consistently for 90-days and teach your team to do the same. At the end of 90 days, REPEAT and then REPEAT again. This is your Daily Method of operation.
The real secret to your Avon Business success is that there is NO SECRET!
It simply takes a simple plan and the dedication and commitment to WORK THE PLAN consistently! That’s it!
Click Here to Download the Daily 8 Plan!
Want to be part of our Daily 8 Challenge?
Click here to log your Weekly Numbers.
And be sure to join our Online Beauty Biz Facebook Group for all the fun!
Learn more about Automating Your Follow-Ups To help you with the Daily 8 Challenge.
Everyone is welcome! Whether you’re on our Avon team or not, we welcome you & invite you to join in. 🙂
Today We’ll Talk About How I Go Live on Facebook
Facebook Live has developed into a popular and trendy form of content.
To really grow your Avon business, making the effort to Go Live on Facebook can make all the difference.
It’s the best way to engage your audience and get your message across in an efficient way.
In fact, since I started going Live on Facebook every day, my business has really grown.
Live streaming is popular for obvious reasons: people love to consume video content.
People spend 3x more time watching a Facebook Live video than a traditional video. Live videos are more interesting than those that are no longer live.
I believe that is because people want to see the real you – not the polished and scripted version.
But going live on a platform can be a scary experience, especially when you’re not prepared.
You can still be scripted and go live, so let’s look at the way I go Live on Facebook.
Note, my way is not necessarily the right way or the best way. It’s just the way I do it.
But it can help you get started.
First off, there are some tools I use. You might opt to use some or all of them, or you can get away with none of them. It’s really up to you.
Here Are The Tools I Use:
Microsoft Word – I use this to create my script. You can use Word, or any word processing program you have available.
TextEdit – This is just the text application I have on my computer.
StreamYard – This is an online platform where you can stream directly to Facebook, YouTube, LinkedIn, and other platforms.
You can interview guests, share your screen, and much more.
I love this program for its ease of use and that it can share to multiple platforms at the same time.
There is a free version and a paid version. I believe you need the paid version if you want to stream to multiple platforms. But if you’re content to do one at a time, the free version will work fine for you.
Canva – I use this to create covers for my videos.
I have created templates that I can use over and over.
Canva also offers a free version which does quite a lot. Some of the features I use (such as remove background and drop shadow) are only available on the paid version. But you can definitely get by with the free version if you prefer.
Tailwind – This is an app I use to schedule pins to Pinterest. It also schedules to Instagram, but I haven’t tried that.
I love it because I can create one pin and schedule it out to several different boards over a series of days.
Tailwind is a paid app. But you can try all Tailwind features for free while scheduling up to 100 Pins on Pinterest and 30 posts on Instagram.
Or you can totally skip Tailwind and post directly to Pinterest. Tailwind is nice and helps me grow my reach, but it’s not absolutely necessary.
Getting Ready to Go Live on Facebook
My current daily Facebook Live focus is Lynn’s Product Spotlight.
Each day, I pick an Avon product and talk about that one item.
I try to keep it short – 2-3 minutes at most.
So, I pick my product.
I pull up that item in my Avon Online Store.
- I download the product image
- I create a bitly link for the product page on my Online Store.
And then I go to Avon U and pull up the Product Information Sheet for that item.
I create a Text File with the details for the Live.
In my Text file, I will list:
- The name of the product
- The Bitly Link
- Hashtags I want to use
This makes it easy to copy & paste the information in for both my Live, and when I post it around other social media sites.
Here is what that looks like:
I Write My Script Using Microsoft Word
I use the information from the product page on my Avon Online Store, and the information that’s on the Product Information Sheet I downloaded from Avon U.
I try to make my script conversational.
I use a font that’s easy to read. I use Verdana at 14pt.
Once I have my script written, I go up to the File Menu and click on View / Draft.
This fills the whole page. I set the zoom level in word to 150% and I shrink the document width to the smallest it will let me.
This allows me to read my script and you don’t see my eyes going back and forth to read.
And I use my mouse to scroll the text as I speak.
I keep the part that I’m reading as close to the camera as possible.
One tip, make sure you have a lot of returns at the end of your document so you can scroll all the way to the end and have it still be at the top of the screen.
Here is a Print Screen of what that looks like:
Go Live on Facebook & YouTube
Note, you will want to go live on your Facebook Business Page, not your profile page.
I have my script up on my Desktop as close to the camera as possible.
I open up StreamYard and get ready to go live.
- I copy the Title from my Text File and paste it into the Title Field
- I copy the Description from my Text File and paste it into the Description Field
And then I click on Customize for each Destination.
Then I click on Create Broadcast.
When I am ready, I click on Go Live and I scroll my script while reading it.
Obviously, I do my best to look at the camera and try to be as natural as possible.
Don’t worry about being perfect.
I know we all want to do it perfectly with no mistakes, but that is not likely to happen every time.
And the truth… you being yourself, and not perfect is exactly what people are attracted to.
After completing my Live on Facebook & YouTube
From StreamYard, click on Past broadcasts, and you can download your Live Video.
You will use this to share to other social media platforms.
Take Picture of Me Holding the Product
I just use the camera function to take a picture of me holding the product.
I will use that to create my covers on Canva and to update the Facebook Live.
Edit Facebook Live
My account has been transitioned over to a new Facebook interface. I don’t know if that’s true for everyone.
On Facebook, Go to your Facebook Business Page.
On the left side of the screen, click on Publishing Tools and then on Video Library.
Click on the 3 dots to the right of your video, and you’ll be able to edit your video post if you need to.
You’ll also be able to upload your picture to replace the cover or choose a different cover image.
Edit Video Covers in Canva
I have 3 video cover templates that I use in Canva.
One for YouTube, one for Instagram IGTV, and a Pinterest Pin.
I just update each of those and download them to my computer.
Start with your YouTube Video Cover
Find a YouTube Video Cover Template that you like in Canva and edit it to suit your needs.
Then create a Pinterest Pin – 1000px x 1500px.
Copy all the elements from your YouTube Cover and make them work on your Pinterest Pin.
The IGTV Cover is a little more complicated. I googled how to create one and don’t remember where I found it. You want that box in the middle because that is what shows up in the Canva feed.
Click Here to use My IGTV Cover Template and customize it for yourself.
Update Video in YouTube
Now that you’ve created your Video Covers, you can update your YouTube Video.
Go to YouTube.com and click on your image in the top right corner.
Then click on YouTube Studio and then on Content on the left side of the page.
You’ll want to click on the Live tab at the top of the page, and there you will see your video.
Click on the edit button, and you can upload your cover image and edit anything you need to in your video description.
Share Video on Instagram
I do this via my computer because I am more comfortable there.
So, I go to Instagram.com
Click on your little image at the top, and then click on Profile
Click on IGTV and then Upload
Fill out all the information here.
Upload your Video
Upload your Cover Image
Fill out the Details.
This is where your text file and script come in handy. I copy the title from the text file. I put the bitly link first in the description, and I take a little from my script.
Share Pinterest Pin on Pinterest
You can do this all on Pinterest if you prefer.
I use Tailwind because I can schedule it to 3 boards, 7 days apart.
So, in Tailwind, I click on Drafts and then Upload Image or Video
Upload Your Image and Fill in the Details
Upload your Pinterest Pin.
Choose the Board(s) you want to post to.
Type in your Title
Type in your Description
Add your YouTube Link, so when someone clicks on the Pin, they’ll go to your video.
Then you can either Add to Queue or Use Interval if you want to spread out the posts over several days.
And there you have it. That’s all the steps I take every day when I go Live on Facebook.
It looks like a lot, but once you get the hang of it and figure out what works for you, it really doesn’t take a lot of time.
Going Live on Facebook Can Really Help Your Avon Business
Video marketing is producing great results when marketing your business.
But going Live on Facebook can produce even better results.
People spend hours watching interesting videos on Facebook.
While sharing images and text-based posts on Facebook is an evergreen practice to drive engagement, Facebook Live enables you to offer content in a completely different way.
If your regular posts aren’t generating engagement, it’s time to experiment with new things like going live on the platform and speak directly to your audience.
It could enable you to attract new audiences and help strengthen your current relationships.
Just posting content can be good. It shows your business and what you have to offer.
But going live on Facebook, on the other hand, shows the human side of your business.
And that’s what your prospects and future prospects are looking for.
When they see you live day after day, they start to feel like they know you.
It creates a bond with you that you won’t get any other way.
Don’t miss the boat.
Facebook Live is another great opportunity to create vibrant visual content for your audience in real-time.
I can’t wait to see where it takes you!
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By Lynn Huber
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