How To Dramatically Increase Your Avon Sales
Do you look at the reports every campaign and see all those people who have sold $110,000 or even more, and wonder how that is even possible?
Maybe your goal is to achieve that level, President’s Council. Or maybe you just want to move to the next level, whether that be President’s Club or David H. McConnell Club.
Not sure what level you want to reach? Here’s a post that explains the different sales levels.
Okay, so now we know what sales level you want to reach, let’s go over some ways to get there.
It doesn’t matter whether you are looking to grow your business to the very top, or if you just want to earn an extra $200/month to have some fun money for family outings.
Just follow these steps, and soon you’ll be making all your dreams come true!
So, once you know what sales level you want to reach, the next thing you’ll need to do is break that down so you know what it is you have to do.
The first step is to determine how many customers you need each campaign. It seems, at least for me, that my average customer order is right around $25. Sure, sometimes I get $100 orders and sometimes $8 orders. But overall, I’d say $25 is a good number. So let’s go with that. If your numbers are different, you can adjust as necessary.
Avon provides the A-Box and other special deals to help us get to a $50 order. Maybe you’re good at utilizing those tools. If so, you need fewer customers. 🙂
Here’s what you would need to get the sales you’re looking for:
$400 Sales –
16 Customer orders at $25/each, or 8 Customer orders at $50/each.
This is the magical number that will help you achieve President’s Club ($10,000), and the guaranteed 40% earnings on regular items. Your fixed-earnings items will go up to 25%.
$1,000 Sales –
40 Customer orders at $25/each or 20 Customer orders at $50/each.
At this level, you would have no problem reaching Honor Society ($20,000).
$1,500 Sales –
60 Customer orders at $25/each or 30 Customer orders at $50/each.
At this level, you would have no problem reaching Rose Circle ($35,000) and a guaranteed 45% earnings on regular items.
$2,500 Sales –
100 Customer orders at $25/each or 50 Customer orders at $50/each.
At this level, you will reach David H. McConnell Club ($65,000).
$4,500 Sales –
180 Customer orders at $25/each or 90 Customer orders at $50/each.
At this level, you will reach President’s Council ($110,000) and will earn a very special vacation trip for you and a guest.
$8,500 Sales –
340 Customer orders at $25/each or 170 Customer orders at $50/each
This is the top of the top! At this level you have achieved Inner Circle ($220,000). You will receive 50% guaranteed earnings and will receive extra special recognition.
See, it really is that easy. How much you earn depends on how much effort you want to put into your business.
So here are some tips to help you grow your sales.
You should already have set your goal.
Which sales level are you reaching for?
Get out your calendar.
Sit down and plan the specific time slots where you will be building your business.
It’s so important to be consistent in your business, and your calendar will help. Read this post to give you more tips about being consistent.
Be sure to have plenty of brochures.
The Avon brochure is your store. If you don’t have enough brochures to give out, your store is effectively closed.
Here are my suggestions for how many brochures you might need for each sales level. As you go along, you’ll figure out what works best for you.
$400 Sales – 100 brochures
$1,000 Sales – 250 brochures
$1,500 Sales – 375 brochures
$2,500 Sales – 625 brochures
$4,500 Sales – 1,125 brochures
$8,500 Sales – 2,125 brochures
I know it sounds like a lot of brochures, which may cost a lot of money. But let’s break it down here.
375 brochures will cost you about $80 for $1,500 in sales. 1,125 brochures will cost you approximately $230 for $4,500 in sales. Not so bad now, right?
Prepare your brochures.
Use a label, stamp, or even write on your books, but make sure every brochure has your name, phone number and Avon website address.
Labels work best for me, but some people prefer stamps. It’s a personal preference.
I also put a label on the front of every brochure promoting the Avon earnings opportunity, since I’m also looking for recruits.
Your brochures are ready, so now it’s time to get them distributed.
This is where the effort is going to come in. Depending on how high your sales goals are, you will need to spend more or less time here.
Pass out every single brochure (Okay, keep one for yourself).
If your sales goals are high, here’s a post I wrote about massive action.
Don’t forget to get their contact information.
Get a name and number or email for every person you can who you give a brochure to. This is critical because you will want to follow up with them to see if there is anything you can order for them.
Enter all your leads into your Avon Web Office
As you talk to people who would like a brochure, be sure to enter them into your Web Office.
You’ll also want to create a Brochure Distribution List as you find those who are interested in receiving brochures.
Once you have people on your list, I have found Campaign Mailer to be a huge timesaver to make sure everyone gets a brochure.
Follow-up, Follow-up, Follow-up…
I can’t stress the importance of Follow-up enough.
People are busy. Many times they want to order. They may even mark up their brochure, but then they forget to call you.
If you call them, you have a much better chance of getting an order from them.
You’re not trying to get them to order. You’re just providing good customer service. When they are ready, they will order from you. But until they are ready to order, you’ll be there letting them know you are there for them.
Make sure every person that received a brochure from you gets a follow-up call or text from you a couple of days before you place your order. This is critical!
Just to help you understand how important this is. About 8 years ago, when I was living in California, I was selling over $110,000/year.
I thoroughly understand how important follow-ups were but I didn’t have the time to do them personally. This was before texting became popular.
So I found a phone message service. I recorded a message saying that I was getting ready to place my order, and it was automatically blasted out to my list.
When my message went out on Friday morning, my sales were typically between $500 and $800. But because of my phone message, by Monday, my sales were near $6,000. This worked every campaign without fail. It’s really that important!
It’s time to bag and deliver your orders
Those huge orders will take some time to bag and deliver. But I promise you; you will build a system for doing that that will work for you. And as you get better at it, you will be able to knock that out in less time.
Rinse & Repeat
These are the basics about how to build your business and reach those huge sales.
But the biggest key is massive action, finding new people, making sure everyone gets a brochure, getting a name and number to follow up and then follow-up, taking their orders, and finally delivering their orders.
Before you know it, I will be seeing you in Maui, or wherever the next Avon trip is!
——> Did this article help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! I would LOVE to know more about you and your thoughts on this subject! <——
Let’s have some conversation!
By Lynn Huber
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