How To Share Your Avon Digital Brochure
The Avon Digital Brochure is one of the most powerful tools for every Avon Representative.
And now you have the ability to share the Avon Online Brochure Digitally.
When you are brand new with Avon, using the Digital Brochure can get you into business immediately.
And you can take advantage of the Digital Brochure to use it to increase your earnings and save money on expenses.
If you’ve been around Avon for a while, you might remember the Digital Brochure where you could turn the pages just like the paper brochure. Unfortunately, this is no longer available on our new Avon Online Stores.
The Avon Digital Catalog
This is the newest and most exciting tool Avon has provided us.
Your Avon Digital Catalog is a fun, interactive shopping experience for customers – right from home or on the go – and a great new selling tool for you.
You can even give it your personal touch and focus on the categories that really sell with your customers when you customize the digital catalog!
There are many features your customers are sure to love:
- Virtual makeover and shade finder tools: Customers can experiment with new trends, different products and colors and get personalized recommendations for the perfect match.
- How-to videos: Expert tips, tricks and tutorials inspire trying new looks and products.
- Seamless shopping: Customers can explore all the products and add items directly to their bag on your online store.
- Customizable just for them: Select the main “story” features, categories and offers you want to include — make skin care, makeup, jewelry, whatever your customer loves, the star of their catalog!
- You make choices that work for YOUR business: This tool allows you to customize what your customers see and allow you to form stronger connections and a better business.
Please keep in mind that the digital catalog does not feature the full product lineup. It is meant to elevate the experience of specific featured products.
However, customers can still find ALL of our products by searching and browsing the website as they currently shop today.
You will want to take the Avon U Courses to learn how to get the most out of sharing and customizing your Digital Catalog for each customer.
But for now, I’m just going to show you where to find it and how to share it with them.
Share the actual link
The actual link looks like this – https://www.avon.com/DigitalCatalog?rep=YOURID (Change YOURID with your own ID). You can save this link in a text file or notes app and copy and paste it anywhere you want to share.
Make sure your link looks just like this one without any spaces or extra characters.
Better yet, test it before giving it out the first time.
They can click on it from your Avon Online Store
When your customer is in your online store, they can just click on Digital Catalog and it will be right there.
Share via the Catalog Tool
Log into your back office at Avon.com
1 – Click on Manage Business
2 – Click on Digital Catalog Tool
3 – Click on Share to the right of your name to share the full catalog.
4 – Or you can choose one of your customers and customize the catalog for them and then
5 – Click on Share to the right of their name to share the customized version.
Once you click on Share, you will be able to choose how you want to share it: Facebook, Twitter, Pinterest, Tumbler, Email… or you can just copy the link and paste it wherever you want.
Be sure to take the Training in Avon U so you can make the most of this fabulous tool
If you’re using the Avon Go App from your phone, it is exactly the same.
Just click on the menu button to get to the above links.
The Avon Online Brochure
Although we no longer have a “shoppable” Avon Brochure where you can turn the pages, we do have a pdf that you can share a link to.
You can now find the Brochure PDFs by clicking on the Digital Catalog Link, and they’ll all be right there.
Choose the brochure you want to look at. Click on the Brochure name, and the PDF will open or save to your computer, depending on your browser settings.
You can also copy the link and send the link to your customers.
To do so, right-click on the brochure you want to send, and click on Copy Link Address (Note, the wording may be different depending on which browser you are using).
Then you can paste the link into an email, Facebook message, or however you prefer to share it.
Keep in mind that the PDF is a large file. It will take a little bit of time to download for you and/or your customer.
How to Market Your Online Brochure
Here are some ideas of how you can share your online brochure to promote your new online business.
Text or PM Link to your Friends and Family
Find the links above for both your interactive Digital Catalog and your Online Brochure.
Keep them in a text or notes file on your phone or computer, and you can paste the link into a text, Facebook Message, Instagram Message, or wherever you can send a link.
Important: In my experience, you’re better off not sending a link to someone unless they agree to it.
So, I would text friends and family with an exciting text something to the effect of:
“Hi Mary, I’m so excited! I just started my Avon business. (Maybe tell them a little about why you joined Avon). Would it be okay if I send you a link to our new Digital Brochure? It’s so cool and interactive, and you can view it right on your phone!”
Then when they say yes, then send them the link. That way you don’t come across as spammy and you’ll get better results.
Create a Contact for yourself on your phone and share that
Create a contact for yourself on your phone. Include all your contact information, along with a link to your website, and maybe even a link to your Digital Brochure.
When you meet new people, you can have a conversation something like:
“Hi Mary, Have you ever seen Avon’s newest creation, the digital brochure? It’s so cool and interactive. You can view it right from your phone. What’s your phone number, let me text it to you.”
Then you enter them into your contacts, and you share your contact with them.
This way you also have their contact information for follow-up. It’s a win/win!
And last, but not least, don’t forget to follow up!
If at all possible, you want to make sure to follow up with every person you gave a link to.
Keep track of who you gave it to, and then follow up 2-3 days later.
You don’t have to be pushy, just check-in. You can say something like:
“Hi Mary, Just checking back to see if you’re been able to look at the Digital Avon Brochure yet? Is there anything I can help you with?”
Follow-up is just good business and shows that you’re a professional. If you do it correctly, your customers will respect you and appreciate your service.
For more information, check out this post about Why I’m More Afraid to NOT Make Follow-up Calls.
Growing Your Business
As you give out brochures to new people, either physically or digitally, you’ll want to keep track of who you meet.
It’s not hard to grow your business. There are really only 4 steps:
- Prospecting for new customers/recruits
- Get a brochure in their hands every campaign (either physically or digitally).
- Follow up to see if they want to place an order, or need help placing an order online.
- Delivering their order, or Avon ships directly to them if they order online
- And then… wash, rinse, repeat
It’s really that simple. The key to success is doing those steps over and over again every campaign.
The easiest way to do that is to plug them into a system that takes care of most of this for you.
We have some great training at Automate Your Follow-ups To Give Yourself More Time To Build Your Business that will help you automate many of those tasks to help you provide excellent customer service and continue to grow your business.
——> Did this article help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! I would LOVE to know more about you and your thoughts on this subject! <——
Let’s have some conversation!
By Lynn Huber
Join our OnlineBeautyBiz Facebook Group for more support