Hurry, Your Prospect Won’t Wait For Long
When working with a new prospect, be sure to follow up right away. Prospects are perishable.
No matter how excited your new prospect seems to be, call them right away – don’t wait for them to call you.
It is no secret that people lead busy lives and they cannot always remember to do all the things they want or need to do.
In our fast paced lifestyle today, there are many things competing for everyone’s time, money and focus. You’ve got to get to them before they move onto something else.
In fact, did you know that if you follow up with someone who’s submitted a form online within 5 minutes, you’re 9 times more likely to convert them? That’s how short everyone’s attention span is these days.
When you see that lead communication pop up, follow up right away. Following up in that one moment can make all the difference to your business.
It’s like being asked to a high school dance and waiting to give an answer. Then after 2 days of pondering your decision and/or trying to seem super exclusive, to your surprise your would-be-date ends up going with the person who said yes straight away.
Moral of the story? No one is waiting nervously hoping you’ll call them. They have more important things to do.
Remember, prospects are mostly hot for only about 24 hours so call them now!
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By Lynn Huber
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