It’s All About The Customers At The End Of The Day
In today’s world, many businesses are failing when it comes to customer service.
One of the reasons Direct Sales business models do well today is that they can provide specialized customer care on a more one-to-one basis.
The good news about all of this is that it’s going to be easy for you to stand out by providing amazing customer service. After all, it’s all about the customers at the end of the day.
Keeping a Customer is Cheaper Than Getting a New One
It can be expensive acquiring new customers.
You have to educate them and attract them via ads, freebies, and other methods that aren’t cheap. Once you have drawn a customer, if you just seek to keep them happy, you can spend less on getting new ones.
Service is Your Customer Connection
During the act of providing customer service, you have a vital connection point with your customers.
Being connected to the customer on even just a transactional basis gives you amazing insight into the rest of your audience.
Get to know each one of your customer’s particular needs and preferences. Make product suggestions based on those needs and preferences. Check in when it’s time to replenish her makeup or skin care favorites. Make the extra effort to deliver her order in time for a special occasion.
The unique customer service you give helps you stand out, develop a relationship with your customers and create loyalty with them when they need you and your products.
Happy Customer Service Means Happy Customers
If your goal is honestly to make customers happy, you will go a long way towards gaining trust and loyalty.
Remember that you cannot please everyone every single time, but that you can please your customer.
Happy Customers Make for Responsive Referrals
If you want more customers, one of the best ways to get them is by having your happy customers tell their friends and family about you.
Word of mouth marketing is so powerful of a force now that we gave it a whole new name – “influencer marketing.”
Customers Value Good Customer Care
Your customers want to be treated fairly.
The real customers who value the service or product you offer will not actually want more than is fair from you.
That is often a concern, but if you have a very generous return policy and assistance policy, you will find that you don’t have to use it often if you focus on taking care of your customer and making them happy.
If you put your customers first in all aspects of your business from the mundane to the specific, you’ll have more loyal customers who will buy from you again and again and become great referral partners for you.
After all, at the end of the day, it really is all about the customer. Don’t let anyone else tell you differently.
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By Lynn Huber
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