Vendor event, craft show, state/county fair, expo, or shopping days – doesn’t matter what you call it, it’s an event where you get the chance to represent your Avon business.
These types of shows are one of the best ways to be seen and expand your influence.
In my opinion, the way to make the best use of a show like this is to NOT sell product.
I know… You’re thinking, “What???”
But seriously, is it better to make a little money or a whole lot of money?
Of course, I know your answer is to make a lot of money. 🙂
Now, there are times when you want to have inventory… A holiday boutique is one of those. Or right now, I’m launching Avon’s new Health & Wellness line, Espira. I’m giving taste tests at these shows, and I have 30-day systems for sale to get them started right away.
But generally, when doing a vendor booth, I suggest you focus on finding leads rather than selling products.
See, here’s the thing… We make the most money with Avon by building and supporting a team.
If we are spending our time in our booth selling products, taking money, etc., the best leads may be walking right by. You don’t want to miss that perfect new possible team member.
A new team member could bring thousands if not tens of thousands of dollars into your future business. Selling products only helps you today.
Leads are what we are looking for and that is our entire focus.
So let’s talk about exactly what a lead is…
A lead is only the beginning of a relationship. When you’re working a booth in an expo or vendor event, it gives you the opportunity to be in front of more people than you are usually able to.
It gives you the opportunity to find people who are actually open to the opportunity of becoming an Avon Representative at this time.
It also gives you the opportunity to meet someone who can refer you to someone else who would be interested in becoming an Avon Representative.
And it gives you the opportunity to meet someone who is looking for an Avon Representative and may become a solid customer.
When you focus on obtaining leads at your vendor booth, that’s where the magic happens.
Set up your booth to look nice. Have samples or products to show. Have professional signs offering the Avon Opportunity, and have lots of brochures out.
When I’m working a booth or table at a show, and someone comes by, the first thing I ask is, “Would you like an Avon Catalog?” As I’m asking that, I’m holding the catalog out to them expecting them to take it.
Once they take the catalog, I’ll tell them, “I mail my catalogs. Would you like to receive them regularly in the mail? No charge.”
If they say yes, I will hand them a drawing slip to fill out.
The drawing slip asks them for all their contact information, and then gives 3 Yes or No questions:
1 – I already am an Avon Representative
2 – I would like to receive Avon Brochures on a regular basis.
3 – I would like to learn more about earning money with Avon.
As they are filling out the form, now is the time you can say, “Have you ever thought about being an Avon Representative or making some extra money?”
After they leave your booth, be sure to make notes on the back of the form that will help you when you are following up. And mark them H for Hot, W for Warm, C for Cold, so that you know which ones you should call first. 🙂
The truth is… and we all know this…
We are all looking for new team members, and we just know that eventually we will find the one person who will work their business with the same energy we give to our business, right? The one that will really make a difference…
You don’t want that one person to pass by your booth because you’re too busy making a sale.
Now, for the initial launching of Espira, I am doing it a little differently.
When I have a booth promoting the launch of Espira, I have a table with a display of the Espira products, as well as some current Avon products.
I have 30-Day systems already bagged and ready to go if someone wants to purchase one.
But my focus is still on getting leads and potential recruits.
Currently we are using the Espira Plant Protein Powder, water and shaker bottles. We are giving 1 oz. samples.
As we are talking to people, we are offering the opportunity to get their Espira Products at 40% off by becoming a Representative.
If they are ready, we get them signed up with the $25 Kit, and then help them place an order for the 30-Day system (Rep 1st order cost $75.60) and a box of Complete Nutrition Daily Essentials (Rep 1st order cost $18.00). That gives them award sales of $156.00 and a net cost of $118.60 + tax/shipping.
That’s a savings for them of $37.40 on their first order (and they get all the additional products from the kit), and then they can continue to save going forward as a Representative.
Of course, we are still offering to mail them a brochure and working to get the form filled out if they're not ready to join.
One key point here though, is in order for this to work; you will need at least 3-4 people in your booth.
Be sure to rotate team members through the sampling, sales and lead positions so that everyone can benefit.
After the initial launch of Espira, we will go back to not giving away Espira Samples. We will just have displays of the Espira products and assorted Avon products, and focus on getting leads.
And one last thing…
Don’t forget to follow-up! That makes ALL the difference!
This article talks about ALMA Leads, but the process is the same, and this will work perfectly for your Vendor Show leads.
——> Did this article help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! I would LOVE to know more about you and your thoughts on this subject! <——
Let’s have some conversation!
By Lynn Huber
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