Marketing On Social Media For Your Avon Business
When marketing on social media to grow your business, you have to be extremely careful not to come across as trying to “sell”.
No advertisements, no posting messages about sales specials, or asking contacts to host a party.
And for the love of everything don’t just randomly DM people and ask them to buy from you, join your group, etc, etc!
It’s so important to build relationships. Just as you must be keenly aware of this with all of the approaches we’ve mentioned thus far, social media requires particular attention.
Of course, everyone uses social media to market their business.
You just have to know how to do it.
Remember, it’s an art and a tool for communication, true communication.
Let’s take a look at some good and bad examples of status updates.
Good Ways for Marketing on Social Media
Welcome, Mary Clark from Toledo, Ohio. We’re excited to have you join our team!
Why is this good?
This is a good example of using social media to market without marketing.
You are legitimately welcoming a new team member to your team.
It also accomplishes several other things:
When you welcome a new Rep, others see your posts and see that you’re successful. They want to join with someone who’s got it “going on!”
Or they might not have realized that they could join with you until they saw your post.
When you welcome Mary from Toledo, Ohio (or wherever she lives), someone else who lives in Toledo might see your post and think, “Oh great! I am from Toledo. I can join with her!”
You’re not asking anyone to join you or buying anything and you’d be surprised at how well this works!
Bad Ways for Marketing on Social Media
Please visit my website and purchase my products.
Why is this bad?
This is a bad use of social media because it does not give people a reason to get to know or trust you and your business.
This post sounds like an advertisement and will not be well received.
Really Bad Ways for Marketing on Social Media
If I don’t get $200 in sales today, my company will drop me (or I won’t earn an incentive).
Why is this really bad?
This post screams “pity party” and is extremely unprofessional.
Customers will not take someone seriously if they are begging for sales.
Be creative, personal, and interact with others.
Don’t beg or sell and always interact with your friends and followers.
In our “good” example above, you see that I welcomed a new Representative to my team.
This is a great way to get your message across while letting your new team member that you’re excited to be working with them.
This is the best way to use social media and gain additional connections.
Also, your social networking sites are a great place to give your target market a preview of new articles, blog posts, videos, and such that you have developed for them.
When you create a new information item, it’s a good use of social media to update your profiles and let your market know.
Conversation on Social Media
Interaction doesn’t stop at simply giving a mention of new team members, customers, friends, followers, and connections every now and then.
It means replying to others’ posts, “liking” their status updates, and sharing information you find helpful, funny, or informative.
Social media is a fantastic tool and when used properly, can be your most powerful marketing tool on the web.
The key with each of these items is to promote your business without sounding “salesy”, regardless of the topic.
You can accomplish this by including a simple link at the end of a post or article, or by referencing a product within the text.
For purposes of creating awareness, this is a great way to get your name and your business out there while increasing your credibility as an expert internet marketer.
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By Lynn Huber
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