Why I’m More Afraid to NOT Make Follow-up Calls
In my Avon business, I teach my team that they need to call EVERY customer to follow-up EVERY campaign.
In today’s world, we’re all very busy. I might give you an Avon brochure and you might be looking at it late at night. You see things you want and even get excited about them and mark the pages so you won’t forget. But then you put it down because it’s too late to call me, and then the next day you’ve forgotten all about it.
If I were to call you in a couple of days, more than likely you’re going to say, “Yes, Thank you so much for calling me. I’ve already marked up my brochure. Let me get it” and I’ll get an order from you. If I don’t call you, eventually that brochure will end up in the trash, the order totally forgotten.
But calling your customers is just good customer service, and I pride myself on my customer service. When I call them to follow-up, they know I’m thinking of them and that I’ll be there to continue to take care of them. So many times, I pickup new customers and hear, “I used to have an Avon Representative, but then I never heard from her again.” or “I did have an Avon Representative and I placed an order but then she disappeared.”
You don’t want your customers to think you disappeared do you? They expect your call and want your service. That is why they buy Avon in the first place. If they didn’t want that type of service, they would just go to the store to buy it.
Yes, I had an Avon store, and I did get a lot of customers there, but most of them didn’t have a Representative and didn’t want one. They were a retail customer. They wanted to just drop in and pickup whatever they want when it’s convenient for them.
And I actually did get customers who would come in and see all the products I have there and didn’t want to buy from me. They would ask if I can have a Representative call on them, and then I’d refer them to someone on my team who is in their area.
Your customer wants your excellent customer service. Are you giving it to them by following up with them every campaign? If you don’t do this, I’m sure there are other Avon Representatives who would be happy to take care of that customer for you.
Don’t let that happen to you and your business!
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By Lynn Huber