Need More Avon Customers? Think Like a Farmer
When you see a farmer coming to market with his truckloads of delicious tomatoes or corn or squash, do you think all he had to do was wait until fall to reap these rewards?
Nope! Think again!
That farmer has worked hard all year long to prepare for that week or two of reward.
He prepared the ground following last year’s harvest.
He planted seeds in the spring.
He watered and fertilized and protected his fragile crops from pests and drought and poor weather.
And finally, after months of work, he enjoys the results.
Your Avon business works the same way. If you take a page from the farmer’s playbook, you’ll soon be reaping the rewards too.
Preparing the Ground
This is your brand, your voice, and your very presence in your market. If you’re just starting out – like that farmer after his harvest – you will be spending your time simply getting the word out about your Avon business.
This is the prospecting part of our business. Purchase brochures. Get them ready to give out, and start spreading them all over.
If you’re looking to build online, build your website and start your mailing list.
This is the prep work that will form the foundation of a solid business in the future.
Planting the Seeds
Your brochures are your content and products. Every time you give out a brochure, you’re planting a seed that you can harvest (follow-up on) later.
If you’re building online, every blog post you write is another seed that can be harvested later. But unlike the farmer, your blog and blog posts will produce over and over again, endlessly.
In fact, you’ll likely find that blog posts you wrote years ago will continue to bring in new customers year after year, with no further help from you. These blog posts will continue to work for you, month after month, year after year.
The brochures you give out seem to travel around the city. Quite often I’ll receive a new customer who found a brochure in an office where I never left one. Sometimes people who received a brochure from me will leave it in their doctor’s office or their break room at work. Richard likes to call our brochures tumbleweeds, because they do tend to roam around.
Nurturing Your Crop
Wouldn’t it be nice if you could just “set it and forget it?” Unfortunately, that style of business never works.
Instead, you must spend time nurturing.
Stay in touch with your current customers. Make sure they receive a brochure every campaign, and a follow-up from you before placing your order. Give them samples from time to time and make them feel special.
Update old blog posts with new ideas. This doesn’t take a lot of effort, but the rewards can be fantastic.
Of course, being a farmer is a long-term investment. The work you do today may not pay off for weeks or months to come.
But with a strong history of consistent “farming” in your Avon business, you’ll soon see that those long-term rewards are paying off consistently as well.
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By Lynn Huber
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