Online Marketing Strategies For Your Avon Business
When it comes to your Avon business these days (or any business really, online marketing strategies can make a big impact on your success.
Think about it. Whenever you hear about a new product, service, or company, what is generally your first step?
You hop online, pull up your favorite internet browser, go to Google, and try to find out more information.
- If they have a website.
- To see if they have a Facebook fan page that they update regularly.
- If they have a Twitter profile that you can follow.
- What kinds of things they share on Pinterest.
Now, you may not check out all of these sites, but I am sure that you at least Google them.
If you don’t then you really don’t understand the power of the internet and how valuable these sources of information can be for both the consumer and the business owner.
The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before.
An Effective Online Marketing Strategy Is Crucial
As an Avon business owner, you want to be sure that you are doing all that you can to help you build your business.
And that includes having an effective online marketing strategy that you can employ.
This will help you to not only find out where your target market hangs out, but to attract them to you, get them to pay attention to whatever it is that you have to offer, trust you as an authority figure in your niche, and take positive action by either becoming a customer or joining you with their own Avon business.
So, let’s take some time right now to go over some of the top marketing tactics that you should most definitely employ on your road to your Avon business success.
Online Marketing Strategy #1: Content Marketing
When it comes to establishing yourself as a trusted source of information, content marketing is a great way to go.
These days, more than ever before, people are not interested in simply being sold to.
They want you to prove to them that you are trustworthy and that your opinion is even worth taking into consideration.
That is why many businesses (big and small) take to the internet to provide their target audience with valuable information that they can actually benefit from rather than simply beating them over the head with advertisements for the products, services, or business opportunities.
People want to see the value that YOU can provide them before they decide to take a chance with their money on whatever it is that you have to offer them.
Some examples of content include blogs, infographics, videos, guides, links, eBooks, podcasts, interviews, etc.
If you are interested in starting a blog, click here to learn more about how to get started.
Online Marketing Strategy #2: Social Media Marketing
If you do not have a social media presence, now is the time to stand up and take a leap forward because social media is definitely the place to be.
And you have quite a bit of catching up to do because it is no longer sufficient to just be on one platform.
You need to have a diversified social media profile. I’m talking about the works! Facebook, Twitter, Pinterest, Instagram, and TikTok.
Your target market craves options.
Some of them will be Facebook junkies whereas others will be Pinterest addicts. People who shun Facebook may love Twitter. Then there is the crowd that is all about LinkedIn but doesn’t have a clue what TikTok is.
Give them options and you will be able to connect with more of them.
Online Marketing Strategy #3: Visual Marketing
One thing about people – they like their information to be quick, visually appealing, and easy to digest.
That is why pictures perform so well.
That is also why image-centric sites like Pinterest, Instagram, and Buzzfeed are wildly popular.
You definitely want to incorporate pictures, memes, and infographics into your marketing strategy.
Click here for tips on How To Use Instagram For Your Avon Business.
Online Marketing Strategy #4: Video Marketing
Let’s not forget about the power of the almighty video.
Aside from Facebook, the most powerful platform out there is definitely YouTube, with a whopping one billion UNIQUE visitors each month.
People are more willing to spend time watching a video of information than they are to read about it.
It is expected that videos will be the primary form of information dissemination within the next few years.
So, get busy and start putting out video content.
Here are some ideas about How YouTube Can Help You Grow Your Avon Business.
Online Marketing Strategy #5: Search Engine Marketing
Another huge marketing technique that is being employed by small business owners is search engine marketing.
People realize that being ranked high on Google is the best way for your content to be seen by the people who are looking for it, so more and more entrepreneurs are wising up and taking the steps to ensure that their content is search engine optimized (SEO).
After all, how will people know to check out all of your great content if it is just getting lost in the sea of content that is the worldwide web?
Online Marketing Strategy #6: Email Marketing
Though some people may neglect email marketing, it is still a very viable technique.
After all, the money is in the list.
The simple truth is that an email list is the single most effective way to market your business online, and it doesn’t require a lot of time or money to get set up.
Email marketing consists of building a list of prospective customers and business partners and utilizing regular emails to stay in contact with them, keep them updated, and provide them with content – all of which fosters a relationship and helps to establish you as a trusted authority in your niche.
If you want a free option, you can start with aWeber. You won’t have to pay a dime for your first 500 subscribers.
You can learn more about Why You Need an Email List to Grow your Business here.
What Online Marketing Strategies Do You Use?
Now I’d love to hear from you.
What ideas are working for you that I haven’t mentioned here?
Which of these online marketing strategies have you not used before?
Please share your thoughts in the comments below. I would love to hear your ideas.
——> Did this article help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! I would LOVE to know more about you and your thoughts on this subject! <——
Let’s have some conversation!
By Lynn Huber
Join our OnlineBeautyBiz Facebook Group for more support