Prospecting Door to Door For New Customers And Recruits
When you first get started as an Avon Representative, most of your sales will come from friends and family, and maybe even co-workers.
You can’t depend on these people for long if you’re looking to really earn a good income. Some will buy from you only in the beginning just to help you get started. Some will love Avon and will become your best customers.
To be really successful in your Avon business, you need to learn to get outside of your friends and family circle. You’ll need to find ways to prospect for new customers and recruits.
Today we’re going to talk about going door-to-door. It’s getting back to basics, and it’s the most successful way to get your business started.
Regardless of how you work your Avon business, the very best thing you can do for your business is to get a name and phone number for every brochure you pass out. We use the drawing slips for this. This applies to door-to-door prospecting as well.
You’ll have the most success if you knock on the door, introduce yourself and get their name and phone number to follow up.
If you take 100 brochures and go out and knock on each door, introduce yourself, ask if they’d like an Avon brochure, get their name and phone number, and then call them a few days before you place your order to see if there was anything they needed, you will, on average, get about 20-30 orders. Not too bad considering an average Avon Customer Order is $25.00. That means you could potentially end up with a $500 – $750 order.
But I also know that some people can’t knock on the doors due to schedules, fears, etc. and would rather just go around a neighborhood and leave the brochures either on the doorstep or in a What’s New bag on the door handle.
You can grow your Avon business this way as well, as long as you know that it’s not as effective as knocking on the doors.
Those same 100 brochures you used above will only get an average of 2-3 orders if you do it this way. Most people will throw the brochure away when they find it on their doorstep or driveway, unless they were specifically looking for an Avon Representative.
So… the way around this is to use consistent massive action. You will need 200-300 brochures minimum. Pass them out on the doorsteps and know that you’ll hopefully get some orders, but not many.
Those who do order are now your customers. You will want to make sure they get a brochure and a follow-up call or text every campaign from now on. Then you go back to the SAME houses EVERY campaign for SIX campaigns.
You will pick up a few more customers each campaign by doing this. By the time you get to the 4th, 5th & 6th campaigns, they start to feel like they know you. You’ve been consistently on their doorstep every campaign. Now they’ll start to look at the brochure and give you a call.
Over 6 campaigns you will most likely end up with the same 20-30 customers as if you knocked on their door and got a phone number.
Keep in mind, it will take 6 times as long and 6 times as many brochures, but as long as you are consistent it will grow your business. After 6 campaigns, move a few blocks down to the next neighborhood and start the process all over again.
When Richard and I started our business, we were working high-pressure 60-70 hour/week jobs and I was commuting 1-1/2 hours each way to work. Most people don’t like you knocking on their doors at 10-11:00 at night 🙂 so… this is one method we used to help build a huge business.
You don’t want to limit your business to door-to-door, but it’s a great component of your strategy to increase your business.
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By Lynn Huber
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