Prospecting Door to Door
You can't depend on friends and family for long if you're looking to really earn a good income. So you'll need to prospect for new customers/recruits. Today we’re going to talk about going door-to-door.
The very best thing you can do for your business is to get a name and phone number for every brochure you pass out.
This is true for door-to-door as well. If you take 100 brochures and go out and knock on each door, introduce yourself, ask if they’d like an Avon brochure, get their name and phone number, and then call them a few days before you place your order to see if there was anything they needed, you will, on average, get about 20-30 orders. Not too bad considering an average Avon Customer Order is $25.00. That means you could potentially end up with a $500 – $750 order.
But I also know that some people can’t knock on the doors due to schedules, fears, etc. and would rather just go around a neighborhood and leave the brochures either on the doorstep or in a What’s New bag on the door handle.
That can work as well, but there are some things you need to know. That same 100 brochures you used above will only get an average of 2-3 orders if you do it this way. Most people will throw the brochure away, unless they were specifically looking for an Avon Representative.
So… the way around this is to use consistent massive action. You will need 200-300 brochures minimum. Pass them out on the doorsteps and know that you’ll hopefully get some orders, but not many.
Those who do order are now your customers. You will want to make sure they get a brochure and a follow-up call every campaign from now on. Then you go back to the SAME houses EVERY campaign for SIX campaigns. Every campaign you will pick up a few more customers. About the 4th, 5th & 6th campaign, they start to feel like they know you. You’ve been consistently on their doorstep every campaign. Now they’ll start to look at the brochure and give you a call.
Over 6 campaigns you will most likely end up with the same 20-30 customers as if you knocked on their door and got a phone number. Keep in mind, it will take 6 times as long and 6 times as many brochures, but as long as you are consistent it will grow your business. After 6 campaigns, move a few blocks down to the next neighborhood and start the process all over again.
When Richard and I started our business, we were working high-pressure 60-70 hour/week jobs and I was commuting 1-1/2 hours each way to work. Most people don’t like you knocking on their doors at 10-11:00 at night 🙂 so… this is one method we used to help build a huge business.
You don’t want to limit your business to door-to-door, but it’s a great component of your strategy to increase your business.
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Let’s have some conversation!
By Lynn Huber