Prospecting For New Customers And Recruits In Office Buildings
One of the biggest challenges for any Avon Representative, particularly if you’re just getting started, is getting the courage to approach people with their business.
It’s really not as difficult as you think, and once you get some practice, you’ll be ready to approach everyone you meet in a natural and confident way about the product you sell.
Gaining new customers is the lifeblood of your business and introducing your product to people is an essential skill to learn.
One way to easily talk to the people you meet is a concept known as the mini party which you can use in office buildings.
It’s a “cold” marketing method of approaching people you don’t know well, and it can often result in finding people who are interested in Avon.
What I do is fill a basket with samples.
I also have a stack of Avon brochures with me in my bag.
Now you’re ready to go and visit some businesses.
Focus on businesses that have a receptionist such as real estate offices, doctors’ offices, salons and insurance agencies.
Enter the business and approach the receptionist.
Simply say something along the lines of, “Hi. My name is Lynn Huber, and I am your local Avon Representative. I was just passing through and wanted to stop in, introduce myself and leave a gift for you. Go ahead and look through these samples to see what interests you.”
And then offer your basket so she can look through it.
The receptionist will almost always accept your gift and may even ask you about your products.
That’s the ideal scenario. If she’s not interested, just say Thank You and leave. No hard feelings. Avon is not for everyone. 🙂
If you happen to have inventory that you want to sell, keep your car parked nearby so you can invite her out to take a look at what you have, if she’d like.
As she’s looking through the basket of samples, ask her, would it be okay to leave some brochures here for you and the others in the office?
Give her a couple of brochures. You can get an idea of how many to leave by talking with her, and then make sure you get her contact information so you can follow-up in a couple of days.
Be sure to thank her before you leave and say something along the lines of, “Thanks for letting me introduce myself. I will contact you in a couple of days to see if there’s anything I can help you with,” or “Thanks for letting me introduce myself. I’ll come back in two weeks with the next brochure for you. Thanks again for your time. Have a nice day.” (Of course, you will still follow up in a couple of days in case she needs anything.
If this works out in this particular office, you could also make that receptionist your helper. She would collect orders and payments from the other employees, and you would give her a discount on her own order.
Or, you might even offer her the opportunity to become an Avon Representative on your team, and she could start her business with the people she works with.
Throw an Office Party
Don’t forget to ask her if she’d be interested in booking a party.
Something that appeals to many office workers is the idea of an office party in which the receptionist you spoke with acts as the host.
You bring her a basket of your product along with brochures and order forms for her co-workers and other guests.
Then you return at an agreed-upon date, usually about a week later, to pick up your basket and the orders.
You can also schedule an office party for a specific date and time to be held in the break room or common area of the office.
Tips for Office Parties
- Ask the employee to get permission from her manager or supervisor to host the party during a lunch hour.
- Have the hostess invite her co-workers and to remind them before the day. She can also collect orders from those who cannot make it.
- Arrive about 20 minutes or so before the party is supposed to start.
- Set up with some display areas, also some cash and carry items if you have the inventory. (You won’t want to take the time to set up as you would for a full in-home party, as there’s not enough time for that.)
- Give a quick demonstration and overview of your product, be on-hand to answer questions and invite guests to look at the items on-hand and catalogs.
- Take orders immediately if possible, but make sure each guest has a catalog with your contact information for those who wish to order later.
- Be sure to discuss hostess benefits and try to book some home parties, as well as sharing the business opportunity.
- Office parties work particularly well before the holidays because they’re such a convenient way to pick up gifts.
Mini parties and office parties are some of the best and most efficient ways to sell products, get more bookings and add people to your team.
And, best of all, you can set it all up while you’re out and about running errands!
——> Did this article help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! I would LOVE to know more about you and your thoughts on this subject! <——
Let’s have some conversation!
By Lynn Huber
Join our OnlineBeautyBiz Facebook Group for more support