Sales Tips for Reluctant Avon Sales Representatives
Would it surprise you if I said we are all sales people? It’s true.
Every time you talk to a prospective customer or recruit, you’re making a sales pitch.
Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you write an opt-in page, you’re making a sales pitch.
In fact, it even goes further than that. Every time you talk to your child about cleaning their room, you’re making a sales pitch. Same when you’re talking to your husband about taking you to the movie.
And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you?
So why do we continue to think we’re so bad at sales?
Sales Feels “Icky”
I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. You don’t want to force anyone into a decision. You secretly think nobody wants to buy from you.
I’m going to be honest with you. This is one of those things that gets better only with practice. But the good news is, you don’t have to be on the phone with a prospective customer or recruit to get that practice time in.
Instead, use the technique self-help gurus have been advocating for years: Look in the mirror and talk to yourself.
Practice asking yourself out loud if you would like an Avon Brochure. Practice asking for your contact information. Practice how you would respond to whatever your new potential customer says.
The more you do it, the more natural it will sound, and the less uncomfortable you will feel when on a real call.
Fix Your Mindset
What if you weren’t selling anything, but instead were simply chatting with a friend about the incredible new product that was going to change her life? You’re helping your friend to improve herself by sharing your experience with this new product.
That’s exactly how you should think about selling Avon. You’re not trying to get your prospective customer to spend money. Instead, you’re offering a solution to her problems. You’re genuinely helping her to overcome some obstacle in her life or business.
When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to have the sales talk.
Don’t Be Afraid of the Follow Up
Most customers won’t say yes with the first call, and maybe not even with the second. But good Avon Reps know that many sales can be closed if you simply take the time to stay in touch and to follow up.
- Give her a call a few days after you give her a brochure to see if there is anything she needs right now. This is not a sales call per se, but just you checking in to make sure you don’t miss her before you place your order.
- Be sure to add her to your brochure distribution list. I LOVE Campaign Mailer for this, but if you’d rather deliver the brochures yourself, that’s fine. Just make sure it happens EVERY Campaign.
- And then, of course, follow up every campaign to see if she needs anything before you place your order.
- Add her to your email list, or to your Avon Web Office so Avon can send her emails.
- Be sure to let her know when Avon launches new products that might be of interest to her.
Don’t let that old “I’m not good at sales” thinking get in the way of making a real difference in people’s lives, and in growing your business and your profits.
With these easy tips, you can quickly turn your sales blocks into a system for landing new customers and recruits consistently, and really building your Avon Business.
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By Lynn Huber
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