Social Selling For Avon Representatives 2020
As you may know, Avon has moved away from Avon Social by MultiBrain and has brought all the social selling training and tools in house.
For now, we’re all trying to figure out how it’s all going to work. So I wanted to put something together here to help you.
Growing your Avon business is pretty simple.
There are only 4 main steps:
- Prospecting for new customers & recruits.
- Getting a brochure (either paper or digital) to every customer every campaign.
- Following-up with every customer you gave a brochure to every campaign before you place your order.
- Take the order, submit it to Avon and deliver to your customer, or send them to your Avon Online Store to place their order
And then Rinse and Repeat.
It’s really that simple. You just do these 4 steps over and over again, and you will have a strong Avon business.
We have our Daily 8 System to help you work on the activities that will help you grow your business.
The Daily 8 system is a proven formula
When followed consistently, the Daily 8 Plan will help you maintain the consistency required to build a thriving team and an exponentially expanding residual income.
Instead of working 8 hours a day, 40 hours a week your goal is to capture 8 POINTS a day, 5 days a week for a total of 40 POINTS per week.
Follow this plan consistently for 90-days and teach your team to do the same. At the end of 90 days, REPEAT and then REPEAT again. This is your Daily Method of operation.
The real secret to your Avon Business success is that there is NO SECRET!
It simply takes a simple plan and the dedication and commitment to WORK THE PLAN consistently! That’s it!
Want to be part of our Daily 8 Challenge?
And be sure to join our Online Beauty Biz Facebook Group for all the fun!
Everyone is welcome! Whether you’re on our Avon team or not, we welcome you & invite you to join in. 🙂
Today We’ll Talk About Social Selling
Social is more than just sharing photos, it’s how the world connects, engages, gets information — and shops!
That’s why Avon is making it easier than ever to use the power of social to spark a conversation with customers, broaden your reach for recruiting and take your business to a whole new level of success.
Note: Most of what I’m talking about can be found on AvonNow here.
Where to Find Support
The Official Avon Representative Social Selling Group is the new Facebook home for our beautiful community and the only place where you can easily engage with your fellow Representatives, catch the latest training from the Learning & Development team and more.
Avon is building up this group to replace the old Avon social. They are posting images and suggested posts in this group.
All Avon training will also now be in this group.
Sign up now for exclusive access. Already a member of the former Social Selling by Avon Social group? You’re already in, no action required!
You’ll also find monthly social media calendars here on OnlineBeautyBiz to help you with ideas about what to post.
What and When to Post
Here are some suggestions for you about what and when to post.
What Times to Post –
This is something you should experiment with by posting at different times of the day. And then by watching your Facebook Analytics, you will start to see the most popular posts and the times that work best for you. This is a great strategy to start with.
What to Post –
- Behind-the-scenes photos
- Your product photos + links
- Questions/ polls
- Good content from others
- Your blog post links
- Offers & discounts
- Competition announcements
- Events information
- Testimonials / success stories
- Funny snippets from your life
- Fill-in-the-blank questions
- Interesting facts
- Sneak peek photos
- Old popular content
- And more…
Where & How Often to Post –
- Increase followers on Social Media.
- Create a Facebook group and grow your group.
- Grow your business team and recruit new members.
- Promote new product launch.
- Become an industry influencer.
- Drive more traffic to my blog/site.
Your Digital Catalog
This is now the new ultimate social selling tool that Avon has created for you.
Be sure to do the training in Avon U and follow the training that Avon has provided for you here.
Also check out my post about the How to Share your Avon Digital Brochure – This post talks about the two different forms of the Digital Brochure that are available to you and how to share them.
Your Digital Catalog includes:
Vivid Images & Video – Products pop to life. Everything is shareable – and shoppable!
Virtual Makeovers – use cool new digital tools for fun virtual consultations. Featured on Allure.com as one of the top virtual try-ons on the internet!
Customizable – Personalize with the “stories” and product categories your customers will love.
You can use the Digital Catalog in the following ways:
- Share any page or product from the Digital Catalog through your social media, text or email to take them right there to shop. Learn how here.
- Create personalized content that’s always fresh with your Virtual Makeover and Find Your Shade tools in the Digital Catalog to share on your social media.
- Share shoppable videos from stories throughout your Digital Catalog and pick from dozens of videos in our AvonNow gallery (It’s right on your homepage). Learn how here.
- Share monthly sweeps from your online store with emails that go straight to your address book. You can also customize and email special offers with the Promotion Tool on AvonNow. Get all the tips here.
- Get amazing analytics. Tap into incredible (and free!) data directly from Facebook and other platforms, as well as on your new Dashboard. Be an ace with a quick lesson.
- Dive into next-level tips & training. New targeted mini-courses and modules like our Staying Socially Savvy video series and step-by-step courses available anytime help you super-charge your business.
Frequently Asked Questions
Where can I find creative inspiration to make a creative post?
You can get inspiration from the Digital Catalog and the Avon USA Representatives Facebook page for creating content. You can also use Avon’s social media pages and the Avon Insider blog to find inspiration for your content creation.
Where do I find social/digital training?
The L&D Team kicked off their Staying Socially Savvy series back in May, where social media expert, Olivia Vantuno hosts a Facebook Live every Thursday afternoon with in-depth social training.
Here you are able to learn incredible business skills such as starting a business social media account, creating a following, creating content, and connecting with customers socially.
Tune in to Staying Socially Savvy every Thursday on Facebook live to see the latest and greatest tips and tricks for building your business on social media or access the training replays.
I like the Digital Catalog, but it is still a little confusing to me. How does it work?
The Digital Catalog is a digital version of the brochure that features our latest launches in a fun, interactive shopping experience.
You can easily personalize the Digital Catalog and share the customized content with your customers. You can share the whole catalog or specific product pages through text, email, and social media.
Customers can shop through the link to the catalog you have sent to them, which connects directly to your Avon online store. You can find step-by-step training on the Digital Catalog.
Can I access the Digital Catalog from my desktop computer as well as a mobile device?
The Digital Catalog can be viewed from your desktop and smart phone. See details about the Digital Catalog.
Why do I need a business account for my social media pages?
You should always use a business page to promote products and your business.
You can post more promotional posts on a business page and check the analytics behind the viewers, who likes your posts, and who you are targeting.
This information will also show you the ages, demographics and geographic areas of your viewers.
This will provide better insights to understand who your customer is and how you can market to them.
How do I Boost and Advertise on social media?
You can pay to boost your posts on Facebook or take it to another level and try Facebook Business to do additional Advertising on Facebook’s networks like Instagram.
You will be able to target new customers as these will be sponsored ads.
Only business pages can place ads and boost posts. It’s important to test with copy and creative changes frequently as you understand the target audiences’ engagement.
Does time matter when posting to social media?
There is no rule for when to post content!
If you want to gain more views and likes on your content, pick times of the day when you know people will be scrolling through their phones.
This could be around lunch time, dinner time, or at night when people are not working and taking time to look at their timelines on social.
Review your Facebook Analytics to see the times and days your followers are mostly engaging with your content.
Where can I go to find more information?
You can always refer to AVON U and the Facebook Live Staying Socially Savvy series for more information on setting up accounts on social media, creating content, and reaching out to customers over social media.
You can also check out Facebook Blueprint to learn more about the Facebook platform for businesses like yours.
How can I schedule posts to multiple platforms at once?
You can schedule posts on Instagram, Facebook, etc., by saving the selected photo and caption to your drafts.
After saving to your drafts, you can post on the designated day and time.
When you connect your Facebook and Instagram, the posted draft will be posted on both platforms when you choose to share it to both platforms.
Where do I get content from?
You can share content with the Digital Catalog! The catalog is shareable and can be posted on social media.
The content you share from the catalog opens directly in your online store!
The catalog can also inspire you to make your own content. You can also follow Avon’s social media channels for inspiring content!
How do I know what to talk about on social media?
To stay aligned with product promotion and launches, use the Digital Catalog, Avon Insider Blog, and Avon’s social media channels to know what and when to post about!
These platforms will have the most up-to-date information about our newest launches for you to learn about.
Where can I find the newest information about products?
Check the Digital Catalog and the What’s New (also found on the Digital Catalog page).
You can find out more about our newest launches and how to speak to them.
When in AVON U, be sure to access the Product 1 Pagers in the resource library.
This will give you guidance for writing social media captions, talking to customers, and guiding your team members.
How many times a day should I be posting to social media?
You can post to your social media pages multiple times a day. Here are some suggestions:
- 5 times a day for Pinterest
- 3 times a day for Twitter
- 2 times a day for Facebook
- 2 times a day for Instagram
When should I add my online store link to social media?
Make it a common practice to add your online store link to the bio on all your social media accounts.
You can add your link to any post that talks about Avon or Avon products.
For example, if you share a lifestyle post of you outdoors on a camping trip, maybe add the product link to a Skin So Soft Bug Guard product!
If a product fits into your post naturally, add a link!
How do I continue engaging with customers if they engage with me?
If customers are active on your business pages on social media, continue outreach with them.
Start and continue conversations if they have questions or comments about the product or picture/video you have posted.
What should I include in my bio and information on social media?
Treat your social media like your online store and your online store like your social media.
Always keep these platforms up to date with the email you have access to (and where you receive notifications), the link to the current campaign’s Digital Catalog, your physical location, and your Representative name.
Be sure to clearly state that you are an Avon Independent Sales Representative. List all the information that will make it easy for a customer to reach out to you.
Where can I find more information about Avon’s policies about social media and advertising?
Be sure to earn your Compliance badge in AVON U (just search for Compliance and the modules will appear in the search results.
Also, take a few minutes to read (or reread) our Business Policies and Procedures.
——> Did this article help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! I would LOVE to know more about you and your thoughts on this subject! <——
Let’s have some conversation!
By Lynn Huber
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