Staying in touch with my customers is my top priority.
You’ve heard the saying that the FORTUNE IS IN THE FOLLOW-UP. That’s something I couldn’t agree with more.
In all the years that I have been in Avon, follow-up and staying in touch with my customers is one of the most important things I have done to increase my sales.
I always teach that you should call every customer to follow-up before you place your order.
But I also know that many Avon Representatives, especially if they’re new, are just not comfortable doing that.
Many new Representatives have the idea in the back of their mind that if they call their customers, “I would be bugging them for an order, and if the customer had an order they would call me,” right?
But I promise, that is absolutely not true. I can’t tell you how many times I’ve called a customer only to have them tell me, “Oh, I marked up my brochure. Let me get it! Thank you so much for reminding me!”
The truth is there are two things that are very important to remember:
- You are NOT bugging them! You are providing a service to them. We are all busy – your customers and yourself – and you’re just offering a service to remind them. If they don’t want to order anything today, no problem. But at least you gave them the opportunity.
- Most will NOT call you without a reminder. Many times they will mark up that brochure, but if you don’t follow-up with them, eventually they’ll find that brochure again and throw it away because it’s expired. And in the meantime, they didn’t get what they wanted. This happens all the time!
So just make those follow-up contacts. You are just reminding them that you are placing your order if they want anything. Once you’ve done that, you’ve provided that good customer service to them, and if they want anything they will call you back.
Recently, I wrote a blog post about how to automate those follow-ups. You can find that here.
I used to use the texting service from DialMyCalls, which I talk about in the above article. And their texting service is great when you are getting started. But it does have some limitations as you grow.
It’s a little bit more expensive than DialMyCalls, but it offers so much more. I am using the $29/month Plus Plan, which gives me my own phone number and includes 1,000 texts per month. (Actually DialMyCalls gives you the option to purchase your own phone number, but then it ends up costing about the same as Betwext but without the robust service Betwext offers).
Betwext lets you send a “group” text to a whole group of people, but it goes out as an individual message. Each person gets their own message, which they can respond to, and you can even continue the conversation just like a normal text.
Here’s a suggestion of a text you can send out before your next order, “Hey ____ just a reminder that I’m putting my Avon order in on Wednesday just in case you needed anything. Have a great week!” Yes, Betwext will let you insert a merge field so each person gets a text with their name.
When you have a special event, or even a customer special, you can send out a text to your customers.
I’m even going to start using it with my team, and maybe even my prospects.
Betwext has no long-term contracts, so you can cancel at any time. There’s no setup fee. Once you sign up, you are in business right away. And if you do go over your 1,000 message credits, the cost is only 1 cent per SMS if you need more. It’s a service that’s working great for me.
So, keep in mind, you can totally use your phone and send texts from your own phone – especially if your business is still small. This is something you need to decide for yourself. Do you want to spend the time doing that – and will you actually do it? – Or would you rather pay for a service and free up some of your time to go out and build your business?
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Let’s have some conversation!
By Lynn Huber
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