The Benefit Of Surrounding Yourself With Raving Fans
When you are trying to get more followers on social media and subscribers to your email lists, surrounding yourself with raving fans instead of just acquiring new customers can make all the difference.
When you have fans, the benefits will become clear rather quickly.
They Spread the Word Energetically
Your fans will wait with excitement for the newest product launch and tell everyone about it, too.
They love being part of the group and will volunteer their time freely to help new people in your groups.
They love telling people how great you (and Avon) are and seem to feel really good about spreading the word.
They Provide Social Proof Authentically
The more people you have commenting and engaging with you on social media as well as following you, the more “social proof” you have to show new customers and potential recruits.
It just means that others like you, so they might too.
If I see that my friend Betty likes that new local restaurant, it’s going to provide a lot more proof than anything a stranger can say – but 10,000 strangers giving it the thumbs up, that will make a difference.
They Become Repeat Buyers
People who are fans of something will buy everything that comes out.
Think about a famous book series, movie series, or games – people wait for days in line to get the newest thing.
If you create something amazing and your customers love you so much that they’ll wait in line to get the next level, you’ve done great creating fans.
They Tell Your Story for You
When you have fans following you, they will tell your brand story for you by telling their story.
They’ll tell people who come to your Facebook groups how great your products or services are and you won’t even have to say much at all.
They do the work for you, often for free.
They Help Your Other Customers for Free
This shows itself in Facebook groups. Even a good Twitter thread will demonstrate the group mind of a true fan today.
When a true fan sees a customer have issues and you’ve not had time to answer, they’ll step up to help. This is going to make new customers walk away happier and as fans, too.
Helps Build Your Credibility
The more loyal fans that you have, the more others will see you as credible.
Your trustworthiness goes up as more people interact positively with you in public.
When you provide such amazing results that you generate fan-like behavior, it’ll get even better.
You’ll Get More Traffic
Naturally, when your content and products are focused on your customers, you’ll automatically end up generating more traffic.
But your fans will help you get traffic too, due to the user-generated content they’ll leave as comments.
This will be picked up by search engines and help you get a lot more traffic.
Your Products Look More Exciting Through Their Eyes
You must talk about Avon and your products and what you have to offer every day.
You may be too close to it to see what an amazing thing you’re providing to your customers.
Your fans are not going to be shy about stating it. When you see what they say, you can use that in your “About Me” pages to reach more people who will become raving fans.
The way to get more raving fans is to provide better customer care, use the products yourself so that you have direct experience with them, and then talk about everything openly.
Encourage your customers to talk about your products and their experiences. Encourage everyone to be open and you go out of your way to give your customers what they want and need.
In fact, always make it all about them to reap the benefits of surrounding yourself with raving fans.
Three of my friends who do an amazing job at this are Natasha Lightner, Jessica Zumbusch and Timothy Brown. Follow them on Facebook and see what they’re doing. Don’t copy their posts, but learn from them and try some of their techniques and ideas for yourself.
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By Lynn Huber
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