The Secrets To Creating Super-Hot Social Media Content!
We’ve all been in that place where you post something spectacular (in our eyes) on Facebook, only to have it ignored.
Sure, cute puppy pictures and funny baby videos always get the likes and shares but generally speaking, those won’t help grow your business.
Growing your Avon business is pretty simple.
There are only 4 main steps:
- Prospecting for new customers & recruits.
- Getting a brochure (either paper or digital) to every customer every campaign.
- Following-up with every customer you gave a brochure to every campaign before you place your order.
- Take the order, submit it to Avon and deliver to your customer, or send them to your Avon Online Store to place their order
And then Rinse and Repeat.
It’s really that simple. You just do these 4 steps over and over again, and you will have a strong Avon business.
We have our Daily 8 System to help you work on the activities that will help you grow your business.
The Daily 8 system is a proven formula
When followed consistently, the Daily 8 Plan will help you maintain the consistency required to build a thriving team and an exponentially expanding residual income.
Instead of working 8 hours a day, 40 hours a week your goal is to capture 8 POINTS a day, 5 days a week for a total of 40 POINTS per week.
Print this sheet and use it to track your weekly points.
Follow this plan consistently for 90-days and teach your team to do the same. At the end of 90 days, REPEAT and then REPEAT again. This is your Daily Method of operation.
The real secret to your Avon Business success is that there is NO SECRET!
It simply takes a simple plan and the dedication and commitment to WORK THE PLAN consistently! That’s it!
Click Here to Download the Daily 8 Plan!
Want to be part of our Daily 8 Challenge?
Click here to log your Weekly Numbers.
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Everyone is welcome! Whether you’re on our Avon team or not, we welcome you & invite you to join in. 🙂
Today We’ll Talk About The Secrets to Creating Super-Hot Social Media Content
Your marketing strategy is only as strong as your foundation, so you need to know the basics–namely, your audience–before you can decide what and when to post on Facebook.
You can post the most amazing content all day every day, but if the right people aren’t seeing it, you’ll never get that coveted engagement.
You need to know your buyer and everything about them.
You need to prove to them that you relate to their problems and that you’ve done your homework.
Inserting yourself into their lives with the strict intent of just making money is disingenuous and it doesn’t work.
Providing them with a product that helps them solve a problem because you care is authentic.
Create Your Ideal Client Avatar
You need to know details about your Ideal Client so creating an avatar is like creating a composite of the person who would be most likely to buy your product.
This avatar does not have to be based on anyone you know; in fact, it’s probably better that you don’t base it on a real person because then you won’t be as objective with your descriptions.
Include demographics, such as gender, location, education, and family life; but also include their pain points.
What will make them turn to YOUR product for help?
Deliver the Right Content
Now that you’ve collected a ton of intel about your Ideal Client Avatar and the content they love, it’s time to figure out how you’re going to uniquely and memorably deliver that content.
Developing a content creation plan and keeping a content calendar are two easy ways to keep your social media marketing on track without inundating your audience with too many sales pitches or meaningless posts that go ignored.
Secret #1: Use the Three P’s
All social media content will fall into one of the three Ps: personal, purposeful (or educational/inspirational), promotional.
Striking a balance between these types of posts is a safe way to grow engagement and relationships with your followers.
Too many of one type will bore your followers or they’ll think you’re only out to make a buck if you post too many promotions.
Examine your current posts. Which of the 3 P’s does your content fall into?
Are you getting engagement? Are you lacking a balance? What feels most natural to you to create?
Start there with what’s natural, but don’t get stuck in that comfort zone.
You want to find a balance between what your people love and what you’re able to create on a regular basis.
Why not try stepping out of your comfort zone and add a different type of post to your rotation.
Next, understand that social media marketing is similar to business networking in that you’re not trying to make a sale in the first conversation you have with someone.
Instead, you’re learning about that person’s business, asking questions, and thinking about if this is truly someone who can benefit from YOUR programs or products.
Not everyone will be part of your ideal client pool, but all of these conversations are worthwhile.
A networking conversation can lead to a referral, more introductions, or they themselves may say YES to you down the road.
This process is all part of building relationships which is so vital to businesses these days.
Does it make more sense now why you want to balance your social posts?
Use any variety of these 3 P’s so your followers get to know, like, and trust you.
If you’re constantly posting hard-sell posts, you’ll chase prospects away instead of wooing them into your circle of influence.
Secret #2: Create Themes for Each Day of the Week
Sticking with a daily theme makes it easy to keep your posts balanced.
Have some fun with a Throwback Thursday or a Motivational Monday.
Create your own themes based on your business and audience then go one step further by using a custom hashtag.
Encourage your audience to use the hashtag in their own themed posts.
Here are just a few theme ideas to get you started:
Sunday – Humor
Sunday meme, Sunday blessing, inspiration/motivation, meal prep, mom of kids, inspiring story.
Monday – Motivation
Monday meme, Motivational Monday – WAHM/SAHM, Avon Representative life post (mail run, product order arrived, using product, product deliveries, etc.), Beauty.
Tuesday – Engagement
Tuesday meme, Take It Tuesday, Out of Office, Try it Tuesday, Sample Requests, Office Funny, Recipe Share, This or That.
Wednesday – Giving Back
Wednesday meme, Wednesday Wisdom, Working Women’s Wednesday, Way Back Wednesday, Blog Post, Contest.
Thursday – Business Promo
Thursday meme, Thoughtful Thursday, Thankful Thursday, Thirsty Thursday (drink recipe), #TBT (Throwback Thursday), Business Promo, Selfie w/Product.
Friday – Family Fun
Friday meme, Freebie Friday, Fitness Post, Fun with Family, Weekend Movie, Blog Post, #FBF (Flashback Friday – great for old photos).
Saturday – Lifestyle
Saturday meme, Saturday Selfie, Life Hack, House Cleaning Tip, Me Time, Special Offer Saturday Special, Saturday Share Your Why.
Secret #3: Use the Time Block Method for Creating Content
One popular time management tool that helps create content fast is the time block method.
Simply block off a chunk of time – such as three hours – and get to work.
Time blocking is especially helpful when recording videos because you can set up your equipment one time and record a dozen videos in that one session.
If you’re a writer who gets into the zone, you can easily pound out 3 blog posts and a selection of Facebook posts in that same three-hour time frame.
Share Your Content
Now that you know what messages you want to share, it’s time to decide how to share it.
Facebook is a multi-purpose platform and there are several ways you can share your content: written posts, pre-recorded videos, Lives and even Stories.
This is where knowing yourself and knowing your ideal customer avatar comes in handy.
What type of content do you want to create–and what type do you know your Ideal Client Avatar will devour?
Again, it’s about finding the intersection.
You won’t know until you experiment with all types, though.
The only sure-fire way to figure this out is through action!
Experiment with creating different message types and tracking your engagement.
Popular Content Types
- Personal stories that tie back into your business topic.
- Relevant industry trends.
- Behind-the-scenes of your business.
- Asking questions to get to know your audience better and to have them help you make business decisions.
- Educational / factual content.
- Personal stories that tie back into your business topic.
How are you Going to Share your Content on Facebook?
- Written posts.
- Pre-recorded videos.
- Facebook Live videos.
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By Lynn Huber
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