Tips To Increase Your Sales And Gain New Customers On Social Media
Are you looking for ways to increase your sales with social media?
Social media can be one of the best ways to connect with your audience and get your Avon business in front of countless numbers of prospective customers.
Growing your Avon business is pretty simple.
There are only 4 main steps:
- Prospecting for new customers & recruits.
- Getting a brochure (either paper or digital) to every customer every campaign.
- Following up with every customer you gave a brochure to every campaign before you place your order.
- Take the order, submit it to Avon and deliver to your customer, or send them to your Avon Online Store to place their order
And then Rinse and Repeat.
It’s really that simple. You just do these 4 steps over and over again, and you will have a strong Avon business.
We have our Daily 8 System to help you work on the activities that will help you grow your business.
The Daily 8 system is a proven formula
When followed consistently, the Daily 8 Plan will help you maintain the consistency required to build a thriving team and an exponentially expanding residual income.
Instead of working 8 hours a day, 40 hours a week, your goal is to capture 8 POINTS a day, 5 days a week for a total of 40 POINTS per week.
Follow this plan consistently for 90-days and teach your team to do the same. At the end of 90 days, REPEAT and then REPEAT again. This is your Daily Method of operation.
The real secret to your Avon Business success is that there is NO SECRET!
It simply takes a simple plan and the dedication and commitment to WORK THE PLAN consistently! That’s it!
Want to be part of our Daily 8 Challenge?
And be sure to join our Online Beauty Biz Facebook Group for all the fun!
Learn more about Automating Your Follow-Ups To help you with the Daily 8 Challenge.
Everyone is welcome! Whether you’re on our Avon team or not, we welcome you & invite you to join in. 🙂
Today We’ll Talk About How to Increase Your Sales And Gain New Customers On Social Media
Social Media is a fantastic way to generate sales when you use the right techniques.
That’s why, in today’s post, we’ll be sharing expert tips on how to increase sales with social media.
Ready to get started? Let’s jump right into the list.
Your Social Media Bio! Bio! Bio!
Your first step to advertising is to add your online Avon store’s link.
The primary goal of your bio should be to show your business in a quick but impactful way.
In addition, you have to inspire and give people a reason to stay and engage! e.g., why you love Avon skincare so much, talk about the benefits of using our skincare products!
A good bio alone can attract somebody to browse your store and buy!
Finally, don’t forget about stories; add the link to your store in “stories” so your customers can click and purchase directly.
I use an amazing tool called Shuffle to create a landing page for my bio.
It’s a great way to give them options.
You can add a button to Buy Avon, to Sell Avon, to Enter Your Sweeps, to connect with you via Facebook Messenger, etc.
Social Media Posting Times
Consistency is the key: Post when people have a break, such as lunch break or after dinner.
You can also schedule your posts ahead, so you don’t have to be worried about missing a day.
There are so many apps available, and they are super easy to use.
My favorite Social Media Posting tool is CinchShare. You can learn more here.
Creating Engagement on Social Media by Being Authentic
Show the REAL you!
People want to connect with you and know why you love Avon!
Have fun! Your customers visit your social media accounts to have fun!
Create interactive content such as quizzes, giveaways, surveys, and Q&A in your stories!
Grab an image from Avon.com and add “This or That,” for example, “What serum is better for a night, this one or this one”
Create a Product in a Minute Video
Make a short, sweet, and to-the-point video for your customers!
For example, talk about three benefits of clean beauty (Farm Rx) or a “Did you know ” video telling your customers about Avon having a Clean Beauty collection.
Be Your Own Omnichannel!
Have an in-person and online presence!
Capture customers from all channels.
Here are a few ideas:
- Add links to your stories and posts
- Create reels boomerangs
- Create contests
Share Avon Live Shopping events!
Sharing these events create an instant source of community and an excellent place for quick educational moments.
Avon is doing it all for you, and you can make money from the comfort of your home.
Share How-Tos & Tutorials on Social Media
Create your own “Get Ready with Me.”
- Take them through your skincare routine.
- Show your Arctic Fox before & after hair looks
- Demonstrate how to create different eye looks with the new fmg Glimmer Liquid Eyeliner or your favorite makeup.
Share User-Generated Content on Social Media
Before buying something online, consumers tend to read several reviews to make sure the product will actually meet their needs.
When it comes to social media marketing, you need to make the most out of the content created by other consumers to drive more sales.
Another way you can drive more sales through social media is by encouraging your customers to share their photos online.
Also, be sure to go one step further by sharing these user-generated photos on your own social media profiles.
This is an easy way to increase loyalty with your existing customers and add credibility to your brand whenever potential customers visit your social media profiles.
Don’t Miss Out on Tik Tok
Get your Tik Tok account if you don’t have one!
Tik Tok is an authentic and happy community where you can show your everyday life and products that you love in a short, fun, and silly format!
Once you are done with your Tick Tok video, you can share it on all your other social media accounts!
Focus on Short-Form Videos and Make The Most Out Of Every Social Media Platform
Video marketing is crucial in 2022 if you want to build your Avon business online!
In fact, video has become the focus of the internet and there’s no better time for you to get in on the trend to grow your Avon business!
Pro Tip: Reels are where it is at right now!
TikTok, Instagram Reels, and Facebook Reels are shown to a wide audience depending on how much engagement the video gets.
This means that if you can capture people’s attention, your videos will be shown to people who are not already your friends or following you.
Here is some training on 6 Steps to Generate More Avon Sales With Video Marketing.
Don’t leave anything on the table.
You’ve already created the video.
Make the most out of it by posting on TikTok, Instagram, Instagram Reels, Facebook Stories, Facebook Reels, Your Facebook Newsfeed, YouTube, Linked In, Twitter, Pinterest, and any other social media platform that comes along.
Selling Tools Avon Provides For You To Increase Your Sales And Gain New Customers
Our new AvonGo app is a quick and easy way to manage your business and place orders from wherever you are.
All you have to do is download the app and sign in to your account to get everything you need at your fingertips, from orders to offers!
Once you’ve downloaded the app, be sure to allow “Push Notifications” to get all the latest updates and special offers to support your business.
Staying up to date with all things Avon has never been easier!
Our Digital Catalog includes amazing functionality for your customers.
The features of our digital version include videos, 360° rotating images of products, tutorials, we have a FULL Catalog.
It consists of all of the stories, all of the categories, and all of the offers.
A complete catalog is always displayed for each of your customers in your online store.
The entire catalog is NOT an online version of the printed brochure.
Our digital catalog is an entirely new experience – the interactive, animated ability to try makeup on virtually and so much more.
Create Your Own FlipBook Avon Catalog
We know our customers love to flip through the Avon brochure page by page.
And we can mail brochures to our customers, and I do that as well.
But mailing can get very expensive quickly, so we really need to have that ability to share the digital brochure with our customers in a way that makes it easy for them.
So, I went looking for a solution and have found one for you.
Give yourself a virtual makeover!
Simply upload a picture of yourself or use the camera on your phone and experiment with different products and shades.
It’s the latest, most effective way to try before you buy.
Find Your Shade Match
Get concealer and foundation recommendations—in your perfect shade.
Use our tool to discover your perfect foundation shade match!
Pro Tip! try our fmg Cashmere 24-hour foundation for Spring or our TPSY Forever Lip Marker!
These are some of the most effective ways you can increase your Avon sales by using social media.
It’s also crucial that you make it easy to purchase your products through social media platforms when the option is available.
Here is a post about how to make sure you are sharing the correct link to your website.
The goal is to minimize any hassles or steps that might dissuade people from making a purchase.
Got any questions about these tips or any tips to add?
Let us know in the comments below.
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Let’s have some conversation!
By Lynn Huber
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