Using Google Analytics To Track Your Website Visitors
As you’re going about building your Avon business, it can be really helpful to know what is working and what is not working so well.
One way to find out is to track your website visitors.
Google Analytics is a great, free service that will do just that. You need to set it up, but once that’s done, you will have a ton of very valuable information at your fingertips.
Then when you can see what’s working, it helps to know what it is so you can do more of it. But give it a couple of weeks before you decide what’s working and what’s not.
You need to be consistent with it for a few weeks. You can’t just try it once and expect to know how it’s going to work for you.
It’s also helpful to know how many people are coming to your website, but please be careful that you don’t spend all your time looking at statistics, or feeling bad if you’re not getting enough visitors.
It takes time to build traffic to your website. So just focus on the activities that will drive the traffic, such as posting on social media, sharing the 10% off coupon for first time orders, etc.
How to Set Up and Install Google Analytics for your Avon Website
Google Analytics is a very popular and free service offered by Google. It generates detailed statistics about the people who come to your website. It generates a LOT of information, more than you’ll ever need. But it is the best tool out there for that purpose.
To setup and install Google Analytics to your Avon website follow these steps:
- Sign in or create an account on the Google Analytics page. Click on Analytics. You will need a Gmail account in order to access the tool. You will then be greeted with the three steps you must take to set up Google Analytics.
- Once you are logged into Google, setup an account for your website.
Important: You must enter your Avon website URL to your Google account as: username.avonrepresentative.com. For example, mine is lynnhuber.avonrepresentative.com
Beneath this, you will have the option to configure where your Google Analytics data can be shared.
- Google will show you a page that gives you your Tracking ID.
If not, click the Get Tracking ID button. You will get a popup of the Google Analytics terms and conditions, which you have to agree to. Then you will get your Google Analytics code.
Note: all you will need is the Tracking ID (you won’t need any of the code).
Copy that ID (CTRL+C on Windows, Command+C on Mac).
- Log into YourAvon.com and click on Web Office >>> Edit My EStore
Click on Advanced Options
Click on Google Analytics
Paste (CTRL+V on Windows, Command+V on Mac) your Google Analytics Tracking ID in the Google Analytics ID field.
Click on the button that says “Update Google Analytics ID.”
That’s it. Your Google Analytics ID will now be applied behind the scenes to every page of your Avon website. It will take about 24 hours before you’ll be able to see statistics in your Google Analytics account.
To view your Google Analytics Statistics follow these steps:
- Log into your Google Analytics account.
- Click on Acquisition >>> Source/Medium
Most of them say direct, which means they typed the website address directly into the browser. In this case, it’s probably because my mailed brochures have just arrived at my customer’s doors in the last day or so ago.
When looking at the statistics, you can choose the timeframe you want to look at.
Like I said earlier, there is a lot of information on this website. Don’t worry about having to understand it all. You’ll learn it as you go. Use it as a guide, but please don’t spend all your time on here.
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By Lynn Huber