Video Marketing For Your Avon Business
For many Avon Reps building an Avon business online might feel intimidating. For example, fast-changing technology, such as video marketing, might be one area they feel insecure about.
Another could be the confidence they lack in putting themselves out there.
So let’s talk about that today.
But first, some basics…
Growing your Avon business is pretty simple.
There are only 4 main steps:
- Prospecting for new customers & recruits.
- Getting a brochure (either paper or digital) to every customer every campaign.
- Following-up with every customer you gave a brochure to every campaign before you place your order.
- Take the order, submit it to Avon and deliver to your customer, or send them to your Avon Online Store to place their order
And then Rinse and Repeat.
It’s really that simple. You just do these 4 steps over and over again, and you will have a strong Avon business.
We have our Daily 8 System to help you work on the activities that will help you grow your business.
The Daily 8 system is a proven formula
When followed consistently, the Daily 8 Plan will help you maintain the consistency required to build a thriving team and an exponentially expanding residual income.
Instead of working 8 hours a day, 40 hours a week, your goal is to capture 8 POINTS a day, 5 days a week for a total of 40 POINTS per week.
Follow this plan consistently for 90-days and teach your team to do the same. At the end of 90 days, REPEAT and then REPEAT again. This is your Daily Method of operation.
The real secret to your Avon Business success is that there is NO SECRET!
It simply takes a simple plan and the dedication and commitment to WORK THE PLAN consistently! That’s it!
Want to be part of our Daily 8 Challenge?
And be sure to join our Online Beauty Biz Facebook Group for all the fun!
Learn more about Automating Your Follow-Ups To help you with the Daily 8 Challenge.
Everyone is welcome! Whether you’re on our Avon team or not, we welcome you & invite you to join in. 🙂
Today We’ll Talk About Video Marketing For Your Avon Business
The younger generation has grown up immersed in social networks and apps, and has no reluctance to being on screen, talking about whatever comes to mind.
But if you’re just a little older and you want to not only compete for, but connect with your audience, you’ll want to get over these hesitations and fears and master things like video marketing.
Video marketing is such a valuable tool for your business because it captures more of your personality and makes it easier for your target audience to build a bond with you as a leading expert.
Video Marketing Is a Powerful Branding Tool
For some people, video as a media format is something that other people do – not themselves.
The technical tasks involved in recording and editing video, not to mention publishing it and putting themselves on camera are enough to make any non-techie Avon Rep freeze up.
But those who do use video as a marketing tool have an advantage when connecting with and catering to their target audience.
It’s not hard to master video marketing – but when it’s an unknown strategy for you, it can seem intimidating.
Many Avon Reps have superficial worries about video.
They have concerns about their appearance or worry that their lack of confidence as a niche expert will shine through on screen.
You can learn how to minimize your fears and tap into the traffic that video marketing can bring you with some easy steps that have you taking action and leveling up with your video content.
Video marketing is going to give you the opportunity to reach your audience in a different way.
Some people only learn from videos. Others enjoy breaking up the monotony of text with an occasional video.
You can use video in a variety of areas within your marketing efforts.
They can be used on many different social media platforms, embedded on your blog posts, your About page, or your opt-in (squeeze) page, and more…
If you’re worried that you’ll have to create an in-house studio just because you saw some marketing guru bragging about his green screen and lighting set up, don’t.
All it takes is a smartphone or other recording device.
Once you start using video, you’ll notice that your audience begins feeling more comfortable with you.
It’s just a side benefit of putting yourself out there! 🙂
They’re getting to know you better – your voice, your smile – and the connection will help you increase your subscriber list and ultimately, your profits.
Everyone always frets so much about trying to rank in Google.
But did you know that YouTube is the second largest search engine?
By having a YouTube channel, you’re adding one more way you can beat the competition when it comes to garnering the attention of the target audience.
And even on Google itself, when someone searches for a topic, you may notice one or two videos are in the search results pages.
That could be your video ranking easier than a text-based blog post could!
Screen Capture Video Marketing
One method of using video that isn’t as intimidating is to practice screen capture recordings in the beginning.
There are two different ways you can do this.
Screen capturing is when your video is recording what’s on your computer screen.
Many Avon Representatives like this option because it still allows them to use video where their audience can hear their voice, but it doesn’t force them to put their face on screen if they’re not comfortable with that.
The first method of screen capture recordings is to use slide show presentations.
These give you a very professional appearance for your recording and you can brand and style it to whatever best suits you and your audience.
Your slide show can be as short or as long as you want it in terms of the number of slides.
Just make sure you pause long enough for the viewer to read it and don’t rush through it too quickly.
You might have PowerPoint on your computer that you can use for this purpose.
But there are also other options that are free, including Canva.
They have a lot of built-in free slideshow presentations that you can customize with your text and images as well as your own brand colors.
And Canva allows you to record the presentation video right from their platform. They make it super easy!
Another way you can use screen capture recordings is to just have your video recording your computer screen without a slide presentation.
This is perfect if you’re teaching someone something online, such as how to navigate your Avon Online Store, or how to use the Try It On tool.
To capture your screen, you can use a tool like Camtasia – or the freeware version, CamStudio if you prefer.
Using these tools, you’ll be able to choose the size of the screen recording, blur out or highlight things on the screen, manipulate the audio if needed during editing, and more.
Video Marketing to Promote Your Avon Products
Video marketing is a great tool to be used to promote your Avon products.
People considering the purchase of something like to see a video clip of it being discussed and possibly used before spending money on it.
You’ll want to use the video media to discuss your experience, feelings or thoughts about the product.
If you have it available, you can hold it in your hand, show off features and talk about it with specific detail.
But even if you don’t have it available, don’t let that stop you.
Pull out an Avon brochure and show the product page on your video.
You might even be able to pit it against another similar product to show the difference between the two.
These types of product reviews do very well and can bring in more traffic than a mere text-based review on your blog.
Many customers head straight to YouTube to see if there’s a video on a product before buying it.
They prefer not to read a blog, so YouTube is the search engine of choice, helping you beat out the competition who is still too intimidated by video to utilize it.
Make sure if you’re using videos as public reviews or other material, that you maximize its potential to be found by using descriptions and keywords that relate to the topic on the recording.
You can even host live events for paying customers if you want, such as a live video where you teach something or answer questions from them like a group coaching scenario.
Make sure you create a tight recording that doesn’t waste the viewers’ time if you’re going to put out an edited version.
You want to splice it together so that any chunks of dead air or other wasteful moments are removed.
Once you’re finished creating your videos, you can publish them to YouTube or Vimeo and make them private or public.
But be sure to take advantage of every social media platform.
Post your videos on YouTube, Vimeo, Facebook, Linked In, Instagram, Twitter, TikTok, etc.
Each platform has its own requirements. For instance, Instagram is 60 seconds for Reels or you can use IGTV for longer videos.
Some Reps like to use video for their products, but instead of only catering to fans of video material, they also provide other media formats – like an audio-only file or text-based transcripts.
Even if you embed the video on your blog, you can add the transcript along with it so that everyone who lands there to absorb the information finds exactly what they need and prefer.
Additional Ways to Use Videos To Help Build Your Online Business
Product reviews and product creation aren’t the only two ways you can use videos for your marketing efforts online.
One thing you may want to do is turn the tables and get your audience involved in video.
Video testimonials are very effective – much more so than simple short quotes with a static picture that many marketers use to showcase customer approval of their products.
If you can ask your customers to create a video testimonial, you can share that on social media or embed that into your blog so others can see and hear the glowing reviews.
You may also want to interview others in your industry about their beauty expertise on camera, using a split-screen effect.
Don’t view them as the competition you have to drown out, but rather the fellow entrepreneurs who you can work with to expand each other’s branding and exposure to the audience.
Another thing you can do is create somewhat of a news channel for your niche.
The videos posted on this channel should be ripe with new stories and trending information so that as soon as something breaks, your video is first to grab the attention for it.
You can also create video replies to other expert niche marketers.
Whether you agree with them, disagree or just have more to add, whenever you see someone else’s video that evokes a response in you, it’s a good idea to post a video reply.
This helps you leverage the original video creator’s traffic.
The only thing you don’t want to do is become a troublemaker where all you ever do is create videos slamming another expert or trying to constantly poke holes in their theories and ideas.
15 Tips to Help You Master Video Marketing
There are many ways to make the most of your video marketing efforts.
By implementing a few simple tips, you can churn out polished video presentations that your audience really enjoys.
Tip #1 – Stop Being Afraid.
If you’re worried about online trolls making comments that will hurt your feelings, chances are, you’ll never get to use videos.
Just about everyone who exists online has had to deal with these immature fools, and you just have to ignore them, block them and carry on.
You’re there to appease your audience, not bow down in the face of trolling activities.
You can always go to extreme measures like closing comments or managing and approving the comments on your blog if necessary.
Remember, all you have to do is put your best foot forward.
If you’re going on camera, wear clean clothes, brush your hair, and look presentable.
This isn’t a beauty contest where you have to win over the judges.
Tip #2 – Don’t Let Your Audience Get Distracted.
Sometimes, it’s hard for your viewers to concentrate because there’s so much else going on in your video.
Even if it’s something static, like a big mess behind you, it can cause viewers to focus on the wrong thing.
Make sure everyone in your home knows when you’re recording so they can be quiet.
You don’t want kids yelling and playing in the background.
Also, make sure the lighting is good because a dark and dingy recording is another distraction you don’t want detracting from your message.
Tip #3 – Don’t Let Too Much Time Pass Between Recordings.
If video marketing intimidates you, then you’ll feel better the more you do it.
It becomes easier. But if you only do it once every six months, you’ll never get past your fear.
You also won’t be able to improve on things that need it.
Tip #4 – Emulate Other Experts.
If you want to master video marketing, go see what others are doing.
Which channel has the kind of presentation and engagement that you’d like to see?
Don’t ever copy anyone, but figure out what it is about the video channel that you enjoy.
It might be the time of the videos, the way they quickly deliver valuable (bite-sized) information you can implement, or the cheery personality that makes you smile every time they publish a new video.
Tip #5 – Don’t Record in the Same Spot Every Day.
Switching things up is a smart idea when it comes to video marketing. You might have a specific place, like a home office, which works well.
But you also may want to record from a niche event like a beauty expo or a marketing event.
You can record outdoors, too.
You might go to the local Botanic Gardens in your area and record there.
A soothing and relaxing spot can help people enjoy your video more than a background of a blank wall.
Tip #6 – Don’t Hem and Haw on Video.
The frustration level that arises when viewers have to sit and wait as the presenter fixes something, tries to remember something or writes out everything on a whiteboard is infuriating.
You want to have everything ready to go before you hit record.
Your viewers’ time is precious.
If you’re interviewing someone, get to the point and don’t go off track with random discussions that aren’t relevant to the topic of the video they tuned in to see.
Tip #7 – Let Your Personality Shine Through.
You don’t have to be a comedian or night show host to come across as someone with a nice personality.
Try to use inflection in your voice and don’t stay monotone.
Try not to read your presentation.
Have some notes to keep you on track and jog your memory about what comes next but do it in a way that they can’t tell.
It’s okay to use hand gestures and laugh and keep things lighthearted as you record.
Tip #8 – Make Improvements Whenever You See Something Wrong.
No one begins video marketing perfectly right off the bat.
You want to level up with your equipment over time.
If your channel grows immensely, then you might consider getting a green screen and lighting or a better camera and microphone.
Teach yourself about certain strategies that make videos better – whether it’s the lighting or the technical publishing process.
It could be something as simple as learning how to highlight your mouse if you’re doing a screen capture recording.
Tip #9 – Get the Length Right!
Is it ever okay to record for an hour or more? Of course.
But some research has shown that the sweet spot for videos is between 3-5 minutes long.
if you have an hour’s worth of content to get through, you might consider breaking it up into bite-sized pieces.
It all depends on the topic and type of video you’re recording.
If it’s a webinar live event, then you’re not going to stop every 5 minutes. You’ll record for the duration of the event.
But if it’s just a tip you’re sharing, consider keeping it in a shorter time frame and maybe sending the viewer to your blog for more in depth information.
Tip #10 – Pay Attention to Subtle Comments.
Your customers will be giving you feedback on your video marketing efforts.
They might mention things they loved about your video or things that annoyed them.
Instead of arguing about it, thank them and remember those tips for your future recordings.
It might be something like not sipping your coffee while recording or not recording when your dog is constantly barking in the background.
Some things that you may not be affected by could cause a distraction for your viewers.
Tip #11 – Switch Up Your Styles a Bit.
You never know what presentation style will resonate best with your audience.
It might be you sitting at a desk or doing an over-the-shoulder video recording.
It might be you standing in a room at a whiteboard giving an enthusiastic tutorial.
Try some various strategies and see what your viewers respond best to.
They might like you more toned down and going slower – or hyped up and motivating them with your excitement.
Tip #12 – Turn a Single Video Into a Series.
If you have an idea for it, try breaking up a longer video into a series.
With an ongoing series, they will be waiting to see what’s in your next release.
This helps you get subscribers to your channel because they don’t want to miss what’s coming up.
Tip #13 – Don’t Be Too Proud to Outsource Aspects of Your Video Marketing.
If you’d love to make videos, but you’re not good at making presentation slides, outsource it!
There are people very skilled at these designs.
You might even have a teenager who can help you!
You can also outsource the audio if you give someone a script so they can narrate it for you.
Tip #14 – Don’t Be Too Stiff.
Some people are far too stiff during their presentations.
They read off of a script or memories notes and it shows.
You want to be casual and conversational, able to convey information as if chatting with a friend.
Tip #16 – Look at the Camera Lens, Not Yourself.
Most people who try to make videos on camera make one huge mistake.
They look at themselves on the screen.
When you do this, it appears to the viewer as if you’re looking off to the side of them.
Even though you’re not seeing them in person, it’s important to make eye contact with the viewer.
This helps them bond with you and it feels as if you’re making the video message for them.
Practice covering the lens with your finger so you know exactly where to look when recording.
If you need a reminder, get a permanent marker and make a dot by the lens you should be looking at.
You Got This!
Becoming a video marketer can feel awkward at first.
But if you stick with it, you will quickly find your footing and a loyal fanbase who likes what you do and how you do it.
Don’t worry about weeding out those who prefer learning from others – everyone has preferences, and it’s not a personal dig against you.
Remember, those who you attract are the people who are attracted to you.
They are your tribe!
And that’s what’s so great about video marketing. It helps you to build your tribe.
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Let’s have some conversation!
By Lynn Huber
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