As your write your blog posts, you want to write to your prospect. What are they thinking about when they’re researching the Avon opportunity or when they’re looking at buying products?
Remember you want to talk about benefits, not features. They can be similar, but there is a distinct difference.
Features are details about the product or service. A feature might be the size of the bottle, or that it has SPF20 in it.
Benefits are the “What’s in it for me?” for the prospect or customer. So while SPF20 might be a feature, the benefit is you can stay out for hours and not get sunburned.
A feature of a skincare product might be the ingredients or the fact that it’s won awards, but the benefit is reduces wrinkles so you’ll look better.
Most of my success has come from writing blog posts, and then sharing them around social media. It’s important that you be consistent, and then increase your frequency when you are able.
Posting frequently is what will keep your content fresh and bring more eyes to your website.
I have multiple blogs, so I might post 3 times per week to each one, but overall I’m posting 1-2 times every day. The different blogs attract different people.
You’re going to start with one blog, and that may be all you ever need. So look at your calendar and decide what you can commit to. Will that be once a week, three times a week, or daily? Make the commitment and then stick to it.
As you write your posts, create a wide variety of topics and mix them up. So each week, blog about Products, Brochures, Selling Avon, etc.
What to Blog About for Product Sales
Here are some ideas for blog posts that will attract customers:
Campaign Post – show all of the books for the current campaign. Give the campaign dates, and maybe a quick description of the featured items that campaign.
Individual Brochures Post – write an individual post for each brochure that’s available that campaign. Maybe you could do one specifically for Mark and what’s in that brochure, or the Living Brochure.
Campaign Sales by Category – makeup, skin care, fragrance, bath & body, jewelry, fashion, etc.
Featured Items – write a post/review of a specific product. Pick different products and write about them. Details of the product, what’s great about it… you can even include some of the Reviews people have left from your Avon website.
Hint: When you log into YourAvon.com, click on Campaign Central for ideas about what to say for new products.
Featured Brands – Anew, Skin so Soft, FootWorks, mark, Moisture Therapy, nutraeffects, etc.
Magazine Features – products featured in magazines, product info, how to buy, etc.
What to Blog About for Recruiting Team Members
How much can you make selling Avon?
How do you sign up to sell Avon?
How much does it cost to sell Avon?
What comes in the Avon Starter Kits?
What are the pros and cons of selling Avon?
There are all kinds of things to blog about. Get creative. Don’t overpromise anything. Use your blog to provide real information and to help your readers make an intelligent decision.
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By Lynn Huber